A Group Presentation (30 mins) weighted at 25% - Assesses Learning Outcomes 1and 2.
An Assignment (2400 words) weighted at 75% - Assesses Learning Outcomes 1, 2 and 3.

It will set some tasks that require consideration of the international context of one or more organisations (LO 1, LO 2, LO 3)

Students must attain a mark of at least 30% in both the Group Presentation and the Individual Assignment.

This module develops and applies ideas of strategic management to multi-national organisations (MNEs). The nature of MNEs and the patterna nd structure of global business is examined.

The following topics will contribute to the module:-

- Internationalisation and globalisation
- Trading blocs and the structure fo the world economy
- Multi-national enterprises and FDI
- Corporate strategy in a global context
- Market entry strategies and methods of internationalisation
- Source of national competitive advantage
- National cultures and cross cultural management
- Strategy implementation issues in a global context

The learning strategy for the part-time on-campus and corporate delivery modes requires students to commit to 150 learning hours (including assessment). Of this there will be 36 hours of class or workshop support and 114 hours of independent and self-directed study for students working alone or as part of a learning group.

The tutor led sessions will tend to follow a general pattern of introduction of a topic and provision of frameworks and models for student learning, followed by application and appropriate data or case study materials. Students will be expected to perform set exercises, these will include the analysis, discussion and presentation of case based work both individually and as part of a learning group. Students will be expected to obtain supplementary information from a number of paper or electronic sources as part of their preparation, as recommended by the tutor.

- Case study materials from recommended textbooks and other sources including journals and newspapers.
- Specified readings from recommended texts and jounal articles.
- Materials for delivering presentations.

You will need access to the University's electronic and physical databases or equivalent resources.

Your studies will be helped by regular reading of the business pages of an appropriate daily or weekly paper/journal.

Rugman, AM & Collinson, S. (2006) International Business, 4th edition. F T Prentice Hall.
Stonehouse, G, Campbell, D, Hamill, J and Purdie, T (2004), Global and Transnational Business, 2nd edition, Wiley.
Lasserre, P. (2003). Global Strategic Management. Palgrave Macmillan.

Students will be directed to specific papers from a variety of journals, including:
Harvard Business Review
Management Decision.