Module Resources
- Case study materials from recommended textbooks and other sources including journals and newspapers
- Specified readings from recommended texts and journal articles
- Materials for delivering presentations.
You will need access to the University's electronic and physical databases
Your studies will be helped by regular reading of the business pages of an appropriate daily or weekly paper/journal
Module Texts
Johnson, G and Scholes, K. (2002). Exploring Corporate Strategy, 6th edition. Pearson Education Ltd.
Williamson, D., Jenkins, W., Cooke, P., and Moreton, K.M. (2004). Strategic Management and Business Analysis, Elsevier, Butterworth Heinemann
Students will be directed to specific papers from a variety of journals including:
Harvard Business Review
Management Decision
Strategic Management Journal
Module Learning Strategies
The learning strategy for the part-time on-campus and corporate module requires students to commit to 150 learning hours (including assessment). Of this there will be 36 hours of class or workshop support and 114 hours of independent and self-directed study for students working alone or as part of a learning group. Students attending in the full time mode will be given 48 hours of class and workshop support, with independent and self-directed study to make up the remainder of the 150 learning hours. The additional class support is to provide time for extra guidance and examples through casework and discussion.
The tutor led sessions will tend to follow a general pattern of introduction of a topic and provision of frameworks and models for student learning, followed by application to appropriate data or case study materials. Classes will include group and individual presentations. Students will be expected to obtain supplementary information from a number of paper or electronic sources as part of their preparation.
Module Additional Assessment Details
An assignment on an individual basis. Students will be expected to interpret data on organisations and critically evaluate the strategic management of these organisations. To be able to generate potential responses to organisation threats and opportunities recognising that there is often incomplete information and ambiguity. Assignments can be based on separately documented case study organisations or, if appropriate, on organisations on which the student can gather data.
The submitted document will be restricted to a maximum of 4,000 words. (100% of the marks) ( LO 1,2,3,).
To achieve a pass mark you must show understanding of the techniques and theories covered in the relevant course material and their applications.
To achieve the distinction grade you need to demonstrate a thorough understanding of the techniques covered; an ability to critically apply theory to business applications; excellent written communication.
Module Indicative Content
Strategic management involves a high level integration of a number of business functions and policies to give overall coherence to organisational activities. This module provides a general grounding in the tools and processes of strategic analysis, evaluation, and selection. It introduces ideas about the path dependency of strategy, and the management of strategic change under different circumstances. It acts as a core integrative module, bringing together material from a number of disciplines.
The following topics will be covered
- The concept of organisation strategy and distinctions between levels of strategy
- Business strategy design frameworks
- Alternative processes of strategy development
- Mission and vision
- The external environments of organisations
- Resources as assets and competences in organisation activities.
- Strategic positioning and the pursuit of competitive advantage
- Stakeholders
- Organisation culture and its impact on strategy development and implementation
- Strategic choice and implementation under different circumstances