Weighting: 100 %
Type: Assignment (L. O. 1, 2, 3, 4)
Brief Description: Corporate or business strategy formulation for a selected company.
Length: max. 3000 words.

• Basic functions and characteristics of strategic management and strategic processes, intended and emergent strategies.
• Instrumentalism, management recipes and paradigms.
• Analysing factors which influence the organisation in business conditions, the competitive environment, stakeholders, internal environment - assessing resource capability and control of the value chain.
• Methodological issues and research related to strategic management
• Strategic management concept, its evaluation and selection
• Strategic management system design in international comparison.
• Corporate and business strategy design frameworks in different contexts
• Strategic Choice: Options, Evaluation and Implementation to secure competitive advantage
• Organisational structures, cultures and processes and their strategic significance
• Managing change and strategic renewal. Changing styles, cultures and leadership.

1. Critically understand presented strategic management concepts and its application in a specific organisation on a local and global level.
Knowledge and understanding

2. Demonstrate the independent learning ability when enhancing the knowledge of other strategic management concepts.
Learning

3. Apply appropriate techniques for gathering and sorting out relevant data taking into account external and internal aspects to be able to advice on strategic choices assessment.
Analysis

4. Recognize the challenges associated with the promotion, planning and implementation of strategies and set up strategic goal, strategic initiatives and recommendation for its fulfilment. Application

Students will engage in direct teaching sessions / lectures and following structured learning.

Following the lectures and prior to completing assessment students will engage with guided learning which will consolidate all new knowledge and understanding.

Independent learning strategies will include electronic consultations, electronic discussion groups and if asked for - personal consultations / advice with lecture team members.

• Access to online SU library,E-brary, Beck online
• Students have course handbook and learning package at their disposal

FOR COLLABORATIVE PARTNERS ONLY

• Kerkovsky, M., Vykypel, O.,: Strategic management. Theory for praxes. C. H. Beck, Praha, ISBN 80-7179-453-8,
(to be translated)
• Tovstiga, George, Strategy in Practice : A Practitioner's Guide to Strategic Thinking (2nd Edition), John Wiley & Sons 2013, pIBSN 9781118519257, eIBSN 9781118519264
• Johnson, Gerry: Exploring strategy (9th edition), Publisher:Harlow : Financial Times Prentice Hall, 2011, ISBN: 0273735500 (e-book); 9780273735502 (e-book)
• SADLER, P. Strategic Management. Sterling, VA : Kogan Page, 2003. (MBA Masterclass Series). ISBN: 9780749439385

(or the most current versions of the texts)