Weighting: 100 %
Type: Assignment (L. O. 1, 2, 3)
Brief Description: Strategic analysis and formulation of HRM Strategy or company culture change.
Length: max. 3000 words.

• Company culture concepts (promotion, planning and implementation of company culture)
• Corporate Strategy and HRM strategy
• Business strategy and HR strategy
• Development of HRM strategy
• HRM strategic models and contemporary issues
• The Influence of domestic government policy and EU intervention upon HR strategic responses
• International factors and International HRM and emerging markets
• Performance and reward management
• External environment impacting upon HR strategy
• The impact of globalisation on HRM strategy
• The impact of technology on organisations and HR strategy
• The impact of changing demographics and social context
• The impact of the changing economy on organisations and HR strategy

1. Demonstrate the knowledge of company culture in context with strategy and the structure and evaluate critically the integration of HRM into business strategy.
Knowledge & Understanding;

2. Analyse and evaluate management information related to HRM and the implications of employment relations strategies and organization culture.
Analysis

3. Develop an effective approach to leadership and management skills to be able to deal with major HRM issues facing individual organisations.
Application;
Learning;
Communication

Students will engage in direct teaching sessions / lectures and following structured learning.
Following the lectures and prior to completing assessment students will engage with guided learning which will consolidate all new knowledge and understanding.
Independent learning strategies will include electronic consultations, electronic discussion groups and if asked for - personal consultations / advice with lecture team members.

Students have course handbook and learning package at their disposal
Access to online SU library, E-brary, Beck online

FOR INTERNATIONAL COLLABORATIVE PARTNERS ONLY

• Hanzelková, Kerkovský, Kostron: Strategic Human Resources Management, Brno 2014
(to be translated)
• Senge, The Fifth Discipline: The Art & Practice of The Learning Organization, Doubleday 2006, ISBN-10: 0385517254, ISBN-13: 978-0385517256
• Hollender, Jeffrey, and Breen, Bill. Responsibility Revolution : How the Next Generation of Businesses Will Win. Hoboken, NJ, USA: Jossey-Bass, 2010. ProQuest ebrary; ISBN 9780470590379; OCLC NUMBER 815521313
• ARMSTRONG, M. Strategic Human Resource Management : A Guide to Action. London : Kogan Page, 2000. ISBN: 9780749433314; Available from: eBook Collection (EBSCOhost), Ipswich, MA
(or the most current versions of the texts)