Module Descriptors
BUSINESS DEVELOPMENT
STRA70161
Key Facts
School of Justice, Security and Sustainability
Level 7
15 credits
Contact
Leader: Jana Fiserova
Email: Jana.Fiserova@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Assessment
- ASSIGNMENT weighted at 100%
Module Details
ASSESSMENT DETAILS
Weighting: 100 %
Type: Assignment (L. O. 1, 2, 3)
Length: max. 3000 words.
Brief Description:
Select one from following, according to your study programme:
a) MBA: Elaboration of a business plan in connection with business and corporate strategy .
b) MSC: Elaboration of a business plan with implication for operational level of management.
Type: Assignment (L. O. 1, 2, 3)
Length: max. 3000 words.
Brief Description:
Select one from following, according to your study programme:
a) MBA: Elaboration of a business plan in connection with business and corporate strategy .
b) MSC: Elaboration of a business plan with implication for operational level of management.
INDICATIVE CONTENT
• Entrepreneurial characteristics and decision making.
• Strategic management in SMEs and constraints on business development.
• Financial and organisational responses to SME restructuring and re-configuration.
• Small Business Development and Growth
• Small Business Planning
• Strategic management in SMEs and constraints on business development.
• Financial and organisational responses to SME restructuring and re-configuration.
• Small Business Development and Growth
• Small Business Planning
LEARNING OUTCOMES
1. Demonstrate an independent learning ability to critically evaluate theories and current issues of leadership and strategic management in the SME context.
Learning
2. Evaluate the complex issues, making sound judgements regarding the qualities and transferable skills relating to communication, organisation, management and working with others.
Problem Solving
3. Show creativity in the application of the knowledge acquired, especially demonstrating initiative, insight, attitudes of responsibility and leadership in the development of the strategic management agenda.
Application
Learning
2. Evaluate the complex issues, making sound judgements regarding the qualities and transferable skills relating to communication, organisation, management and working with others.
Problem Solving
3. Show creativity in the application of the knowledge acquired, especially demonstrating initiative, insight, attitudes of responsibility and leadership in the development of the strategic management agenda.
Application
LEARNING STRATEGIES
Students will engage in direct teaching sessions / lectures and following structured learning.
Following the lectures and prior to completing assessment students will engage with guided learning which will consolidate all new knowledge and understanding.
Independent learning strategies will include electronic consultations, electronic discussion groups and if asked for - personal consultations / advice with lecture team members.
Following the lectures and prior to completing assessment students will engage with guided learning which will consolidate all new knowledge and understanding.
Independent learning strategies will include electronic consultations, electronic discussion groups and if asked for - personal consultations / advice with lecture team members.
RESOURCES
• Access to online SU library, E-brary ,Beck online
• Students have course handbook and learning package at their disposal
• Students have course handbook and learning package at their disposal
SPECIAL ADMISSIONS REQUIREMENTS
FOR INTERNATIONAL COLLABORATIVE PARTNERS ONLY
TEXTS
• Annacchino, Marc, Pursuit of New Product Development: The Business Development Process, Butterworth-Heinemann 2007, pIBSN: 9780750679930, eIBSN: 9780080468327
• Cervený, R., Ficbauer, J., Hanzelková, A., Kerkovský, M.: Business plan – step by step - krok za krokem, C.H.Beck, 2014, ISBN 978–80–7400–511–4.
(to be translated)
• Rai, Urmila, and Desai, Vasant. Entrepreneurship Development and Business Communication. Mumbai, IND: Himalaya Publishing House, 2008. ProQuest ebrary; OCLC NUMBER 680469764
(or the most current versions of the texts)
• Cervený, R., Ficbauer, J., Hanzelková, A., Kerkovský, M.: Business plan – step by step - krok za krokem, C.H.Beck, 2014, ISBN 978–80–7400–511–4.
(to be translated)
• Rai, Urmila, and Desai, Vasant. Entrepreneurship Development and Business Communication. Mumbai, IND: Himalaya Publishing House, 2008. ProQuest ebrary; OCLC NUMBER 680469764
(or the most current versions of the texts)