Weighting: 100 %
Type: Assignment (L. O. 1, 2, 3)
Length: max. 3000 words.
Brief Description:
Select one from following, according to your study programme:
a) MBA: Formulation of EC strategy in a selected company.
b) MSC: Critical essay focused on issues regarding electronic commerce in a company.

• Internet – history, development, future trends.
• E-commerce (users, advertisement, purchasing processes).
• Social networks.
• Applicability.
• Optimization of searching.
• EC strategy and its relation with the concept of strategic management according to BIBS.
• EC Strategic analysis
• Proposal of EC strategy

1. Demonstrate a comprehensive knowledge of Internet -history, development, used technologies, future trends, Typology of users of Internet, Advertisement on Internet, division, advantages and disadvantages.
Knowledge and understanding

2. In form of individual work to collect information effectively in the structure and format required for analysis of the given area of problem with focus on knowledge of e-commerce.
Analysis

3. Evaluate a complex data and collected information duly, evaluate gained knowledge critically and deduce relevant conclusions from it and proposals of measures to be taken, and apply them in practice.
Problem solving

Students will engage in direct teaching sessions / lectures and following structured learning.

Following the lectures and prior to completing assessment students will engage with guided learning which will consolidate all new knowledge and understanding.

Independent learning strategies will include electronic consultations, electronic discussion groups and if asked for - personal consultations / advice with lecture team members.

• Access to online SU library, E-brary, Beck online
• Students have course handbook and learning package at their disposal

FOR INTERNATIONAL COLLABORATIVE PARTNERS ONLY

• AZLOLLAHI, B. Strategies for E-Commerce Success. Hershey, PA : IRM Press, 2002. ISBN: 9781931777087; Available from: eBook Collection (EBSCOhost), Ipswich, MA
• Damian Ryan And Calvin Jones: Understanding Digital Marketing; Kogan Page Ltd 2012; ISBN: 0749464283; 9780749464288
• Maura Ginty, Lauren Vaccarello, William Leake: Complete B2B Online Marketing; Sybex Inc 2012; ISBN: 1118225872; 9781118225875
• Dave Chaffey, Fiona Ellis-Chadwick: Digital Marketing; Pearson Education 2012; ISBN: 0273746227; 9780273746225
• Viktor Janouch: Internet marketing, CPress, 2010, 9788025127957, 304 s.
(or the most current versions of the texts)