You are required to create a range of designs in response to a commercial project brief and whilst further developing your practical design skills, you will employ an increasing appreciation and application of colour and material manipulation. You will become more aware of industrial constraints, requirements and design production methods and you will raise your awareness of market trends and forecasts and be expected to take these into consideration when creating your design collection. There will be the opportunity for you to utilize existing workshop skills and exploit the potential of these. Underpinning your practical work will be a contextual design report, reflecting on your own practice through use of a journal and market research.

70% Body of work assessing LO 1-3

Design sheets (typically between 15-20) minimum of 8 evidencing design development and ideas generation. These design sheets will comprise of the following:
Informed response to market research and trend predictions
Individual collection of design work in response to a commercial brief


30% Reflective written contextual report 2000 words [Learning Outcome 4].¿

Whole group briefing/lecture¿
Small group briefing/seminar¿
Technical instruction/demonstrations¿
individual studio tutorials¿
Mid-module formative feedback¿
Group critiques¿
Small group tutorials¿
Blackboard¿

Surface Pattern Computer Room (H75)¿
Surface Pattern Design Studio (H74) (H4 & H5)¿
Surface Decoration Workshop

Fogg, M. (2006) Print in Fashion. Batsford.¿

Tellier Loumagne, F. (2006) The Art of Embroidery. Thames & Hudson¿

Seminager, I. (2015). Creative Entrepreneur. Fons & Porter

In addition, a range of books and subject-specific periodicals will be introduced to you throughout the module as appropriate to the particular live brief.

You are required to create a range of designs in response to a commercial project brief and whilst further developing your practical design skills, you will employ an increasing appreciation and application of colour and material manipulation. You will become more aware of industrial constraints, requirements and design production methods and you will raise your awareness of market trends and forecasts and be expected to take these into consideration when creating your design collection. There will be the opportunity for you to utilize existing workshop skills and exploit the potential of these. Underpinning your practical work will be a contextual design report, reflecting on your own practice through use of a journal and market research.

1. RESPOND TO A COMMERCIAL BRIEF AND WORK TO INDUSTRIAL CONSTRAINTS AND REQUIREMENTS WITH COMPETENCE AND EVALUATE SOLUTIONS IN THE PRODUCTION OF A DESIGN RANGE AIMED AT A PARTICULAR MARKET.

Problem Solving

2. ANALYSE CURRENT TRENDS AND FORECASTS AND JUSTIFY THEIR APPROPRIATENESS FOR USE IN YOUR DESIGN COLLECTION.

Learning

3. CREATE WORK AND PRESENT THIS PROFESSIONALLY IN RESPONSE TO A GIVEN BRIEF.

Communication

4. CONTEXTUALISE YOUR DESIGN WORK IN RELATION TO THE COMMERCIAL MARKET

Reflection

5. PROPOSE AND NEGOTIATE A SELF INITIATED PROJECT AND CONSIDER MEANS OF SELF PROMOTION AND BRANDING.

Analysis