Module Descriptors
PEOPLE, PRICES AND PROFITS
TOUR40008
Key Facts
Faculty of Business, Education and Law
Level 4
15 credits
Contact
Leader: James Roper
Email: J.R.Roper@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Assessment
- ASSIGNMENT weighted at 100%
- EXAMINATION - UNSEEN IN EXAMINATION CONDITIONS weighted at 100%
Module Details
Module Learning Strategies
The learning strategy for the module requires students to commit 150 learning hours (including assessment) of this there will be 36 hours of class support and 114 hours of independent and self directed study (24 hours of formal lectures/large group activities, 12 hours of tutorials). Learning support material will be provided for the module
The class contact hours will be devoted to a variety of learning activities and environments including experiencing lecture material, worksheets and exercises, group discussions and presentations, and the use of AVA material such as video recordings. The independent study time will include directed reading and preparation for classes, the use of resources such as `WinEcon' online or via CD-ROM, the use of web sites linked to the recommended texts and other web resources, as well as preparation for assessments.
Students will be provided with formative feedback via the use of multi-choice tutorial question sheets and other class-based exercises, and will be encouraged to use on-line multi-choice question resources for the same purpose.
The class contact hours will be devoted to a variety of learning activities and environments including experiencing lecture material, worksheets and exercises, group discussions and presentations, and the use of AVA material such as video recordings. The independent study time will include directed reading and preparation for classes, the use of resources such as `WinEcon' online or via CD-ROM, the use of web sites linked to the recommended texts and other web resources, as well as preparation for assessments.
Students will be provided with formative feedback via the use of multi-choice tutorial question sheets and other class-based exercises, and will be encouraged to use on-line multi-choice question resources for the same purpose.
Module Texts
Sloman, J. (2006) Economics, 6th edn. Prentice Hall.
Sloman, J. & Sutcliffe, M., (2001) Economics for Business, Prentice Hall.
'WinEcon' Sloman Edition CD-ROM, 2006, FT/Prentice Hall.
Sloman, J. & Sutcliffe, M., (2001) Economics for Business, Prentice Hall.
'WinEcon' Sloman Edition CD-ROM, 2006, FT/Prentice Hall.
Module Additional Assessment Details
End of teaching block 1 written assignment , 1500 words (Tests All Learning Outcomes)
OR
End of teaching block 2 - examination of 2 hours Tests All Learning Outcome)
OR
End of teaching block 2 - examination of 2 hours Tests All Learning Outcome)
Module Resources
Recommended texts, library facilities, university web pages, on-line resources including Sloman's web pages and student support material, software packages like `WinEcon', word processing facilities.
Module Indicative Content
This module will look at basic issues of scarcity, choice, value, and how and why resource allocation may be organised in free markets, or in controlled markets, or by government. Supply, demand, money, prices, elasticity, and markets in both the `formal' and `informal' economies will be examined. The business organisation and its environment, enterprise and risk, finance, deindustrialisation, and business and competitive structures will be described. Short run and long run costs, fixed and variable costs, average, total and marginal costs, economies and diseconomies of scale, minimum efficient scale and the growth of businesses, either organically or through mergers and takeovers, will be studied. Business structure, behaviour, pricing and output strategies, and the need for government regulation of business activity will be discussed.