Engagement with the delivery of a live event. Presentation detailing and evaluating the marketing and promotional plan for an Alton Towers event (35% - Addresses LO3).
Reflective Portfolio (1500 words) (65%)

In this module, you will be given the opportunity to learn the theories and principles behind the successful planning and delivery of conferences and events both in house and externally. You will cover areas such as:
• Strategies for planning events and conferences
• Venues and logistics
• Events sales and marketing (in house and external)
• Risk management
• Sponsorship
• Economic, social and environmental impacts of conferences and conventions
• Themed event design and delivery
• Human Resource and Budget management
• Developing and selling events
Alongside the theoretical studies you will be required to engage with a corporate sales team to assist in creating and delivering a live event.

1. Demonstrate an understanding of key theories and concepts in events management and conference planning and delivery
Knowledge and Understanding

2. Apply events management principles to the delivery of live events
Application

3. Reflect on the concepts presented within the module and how these impact on the delivery of a successful event
Knowledge and Understanding
Communication
Reflection

Blackboard
Library
Commercial resources e.g guest speakers from industry, links with resorts and attractions

Bowdin, G. and Allen, J. (2010) Events Management
Rogers, T Conferences and Conventions 3rd Edition: a Global Industry (2013) Routledge
Quinn, B (2013) Key Concepts in Event Management. Sage
Preston, C.A. (2012) Event Marketing. Wiley
Van der Wagen, L (2011) Events Management for Tourism, Cultural Business and Sporting Events. Pearson

The learning strategy for this module is based around students committing a total of 150 hours of activities towards achieving the learning outcomes. These will be split between 39 hours of direct contact with a tutor and 111 hours of directed, guided and self-study, together with preparation for and completion of the assessment tasks. Learning support material will be provided for the module.
The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning.