1. Develop an event concept
Knowledge and Understanding
Learning
Enquiry

2. Create an event plan for an event of your choice
Problem Solving
Communication

3. Work in a team to design, develop, plan and manage an event
Problem Solving
Communication

4. Apply event concepts and theory to an analysis of the event
Analysis
Application

Element 1: Working in teams, prepare and deliver a presentation outlining the development of an event concept and an event plan for an event of the team’s choice. Weighted at 30% (LO1 & LO2)

Element 2: Working in teams, design, develop, plan and manage an event. Weighted at 30% (LO3)

Element 3: Write an individual reflection on the event, applying event concepts and theory to an event analysis. Weighted at 40% (LO4)

Effective event design and delivery is fundamental in ensuring that visitor demand for co-created, immersive experiences is addressed. This module will explore how events are conceived, designed and delivered across a range of diverse settings. Key to the delivery of a successful event is ensuring access to appropriate resources and therefore the event manager must also understand resourcing requirements for their industry. Event metrics, event networking apps, keynote speakers and event planning software will be considered within the module. Resourcing issues will be analysed for specific events organisations and solutions explored.

Understanding your legal responsibilities is an essential part of event management. Thus, this module will also develop your understanding of the legal requirements that relate to the production and management of safe and legally compliant events. You will review the law and the legal processes which impact on event management, from planning through to managing the event, as well as post-event and legacy. You will also consider the issue of risk management at events, as well as crisis management, focusing on event case studies and scenarios.

The learning strategy for full-time/part-time on-campus and other delivery modes requires students to commit to 150 learning hours (including assessments). Of this, there will be 36 hours of class/workshop support and 114 hours of independent and self-directed learning for students working alone or as part of a learning group.

The tutor led sessions will tend to follow a general pattern of introduction of a topic and provision of frameworks and models for student learning, followed by application by students to appropriate data or case study materials. Students will be expected to perform set exercises/case study, etc., these will include the analysis, discussion and presentation of case-based work both individually and as part of a learning group. Students will be expected to obtain supplementary information from various sources as part of their preparation, as recommended by the tutor.

Berners, P. (2017) The Practical Guide to Organising Events. Abingdon: Routledge.

Bladen, C., Kennell, J., Abson, E. and Wilde, N. (2018) Events Management: An Introduction. 2nd Edition. Abingdon: Routledge.

O’Toole, W. (2011) Events Feasibility and Development: From Strategy to Operations. Oxford: Butterworth-Heinemann.

Wynn-Moylan, P. (2018) Risk and Hazard Management for Festivals and Events. Abingdon: Routledge.

VLE learning support material to be provided for independent /self-directed learning.

Module handbooks

Open Textbook Library

Selected contemporary problem/practice based case examples