1. Demonstrate and apply knowledge and understanding of the established concepts relevant to events Knowledge and Understanding
Application

2. Understand and analyse the intrinsic links between events tourism and tourism destinations
Analysis
Learning
Enquiry

3. Consider and develop an event strategy for selected destinations
Problem Solving

4. Understand the impact of events on both destinations and consumers
Knowledge and Understanding

Report, 1,500 words, based on event case study. Weighted at 100% (LO1, LO2, LO3 & LO4)

This module will examine the historical development, significance and growth of the events industry, highlighting technical definitions and the size and value of the sector. Events will be categorised and the concept of event tourism explored, with a focus on UK and International case study destinations. There will be an examination of demand and supply characteristics, key developments and trends in the industry.

The module explores a range of events contexts through case studies and visits to local organisations. For on-campus Stoke students there may also be an optional day visit or overnight residential (at own cost) to a UK destination in Semester 1 (subject to availability), enabling you to engage in teamwork and draw together the skills and knowledge acquired in the very early stages of the course.

Key topics will include:

• Introduction to events – definitions, categories, sector size and value, development, significance, growth, trends
• The impact of events
• The event consumer: consumer behaviour, attendee and performer behaviour
• The components and importance of the MICE (Meetings, Incentive Travel, Conferences, Exhibitions) sector
• An overview of event management and organisation

The learning strategy for full-time/part-time on-campus and other delivery modes requires students to commit to 150 learning hours (including assessments). Of this, there will be 36 hours of class/workshop support and 114 hours of independent and self-directed learning for students working alone or as part of a learning group.

The module will be formatively assessed through the development of a blog or Facebook post and multiple choice questions.

The tutor led sessions will tend to follow a general pattern of introduction of a topic and provision of frameworks and models for student learning, followed by application by students to appropriate data or case study materials. Students will be expected to perform set exercises/case study, etc., these will include the analysis, discussion and presentation of case based work both individually and as part of a learning group. Students will be expected to obtain supplementary information from a number of sources as part of their preparation, as recommended by the tutor.

Bowdin, G., Allen, J., O’Toole, W., Harris, R. and McDonnell, I. (2011) Events Management. 3rd Edition. Abingdon: Routledge.

Getz, D. and Page, S.J. (2016) Event Studies; Theory, Research and Policy for Planned Events. Third Edition. Abingdon: Routledge.

Raj, R., Walters, P. and Rashid, T. (2017) Events Management: Principles and practice. 3rd Edition. London: Sage Publications Ltd.

Shone, A. and Parry, B. (2013) Successful Event Management: A Practical Handbook. 4th Edition. Andover: Cengage.

VLE learning support material to be provided for independent /self-directed learning.

Module handbooks

Open Textbook Library

Selected contemporary problem/practice-based case examples

This module will examine the growth and historical development of the events industry, highlighting technical definitions and the size and value of the sector. Events will be categorised and the concept of event tourism explored, with a focus on UK and International case study destinations. The module aims to help you explore and appreciate a range of events contexts through case studies and visits to local organisations.