The political, economic, social, legal and environmental framework within which business operates

The economic dimensions of leisure

The work/leisure balance; scarcity, choice, and the market system of resource allocation

Business and the economic environment

Demand, price, happiness and the consumer

Supply pricing and output decisions

Business growth and strategy

The impact of government policy on the firm and on markets

The economy and business activity.

This module is key to you having the knowledge and understanding of a range of business organisations and the factors that shape the operations of a business. Understanding the environment that a business is in, results in business success.

Global issue awareness requires you to demonstrate your understanding and practice of ethics at personal and professional context.



A1: Individual 10 minute with 5 minutes for questions PESTEL Presentation



In this presentation you are to demonstrate an understanding of PESTLE and apply your analysis to a global visitor attraction. You MUST cover all aspects of PESTLE within the presentation. By analysing the external environment of the visitor attraction, you will be able to revel and understand long-term trends. This will support the business with future planning, in the current business climate.



Learning Outcome 1



A2: Individual CSR Mini Report



Building on from your PESTLE presentation, you are to develop a new Corporate Social Responsibility business model supporting the visitor attractions business environment. You MUST cover the basics of CSR; ethical, legal, economic and philanthropic approaches. You will also comment on how the visitor attraction is demonstrating their CSR to different stakeholder groups.



Learning Outcome 2

The module will be delivered on site and the students will attend a weekly lecture and workshops. Lectures will be researched informed and industry relevant. Lecture materials and additional reading, including a key text written by the module leader will be available on-line via blackboard.



Some workshops will be dedicated towards the assessments.



In addition to the subject and topics that are examined throughout the module, attention will be placed on developing a range of professional skills linked to the industry.

Module Learning Outcome

University Learning Outcome

1. Demonstrate an understanding of and apply introductory economic analysis to different business and/or societal situations with special reference to leisure, recreation and visitor attractions.

Knowledge and Understanding
Learning
Analysis
Application



2. Interpret and effectively communicate global concepts and perspectives and apply to a CSR strategy

Problem Solving
Application
Communication

The Library

Various Business Management websites/case studies in industry

Market reports

Journals and books

Sloman, J. (2014) Essential Economics for Business, 4th edition. Pearson
Cameron, S. (2011) Handbook on the Economics of Leisure. E. Elgar Publishing.
Tribe, J. (2011) The Economics of Recreation, Leisure and Tourism. 4th edition, Elsevier
Page, S.J. (2009) Tourism Management (Managing for Change), 3rd edition, Elsevier,

A businesses success is based on the knowledge and understanding of the environment that they are in. As an aspiring manager of the future, you will research the global marketplace focusing on the visitor attractions environment. You will consider the political, economic, social, legal and environmental framework within which businesses operate and apply this to the ever changing and dynamic industry.