In this module, you will be given the opportunity to learn the theories and principles behind the successful planning and delivery of conferences and events both in house and externally. You will cover areas such as:


Strategies for planning events and conferences

Stakeholder Analysis

Customer satisfaction

Venues and logistics

Events sales and marketing (in house and external)

Risk management

Sponsorship

Economic, social and environmental impacts of conferences and conventions

Themed event design and delivery

Human Resource and Budget management

Developing and selling events

Careful planning is essential for the success of any meeting, event, or conference.



The assessment is designed to allow students to demonstrate an understanding and awareness of the events and conference industry and then apply this knowledge by evaluating a live event by reflecting upon the experience



A1: Individual blog with visual commentary

After the attendance of an event or conference students are required to write a written (with complementary) visual commentary of their own experience analysing:



areas of the event/conference that were done well (consider customer experience).

areas of the event/conference that can be improved (consider customer satisfaction)



The blog must be theoretically underpinned as appropriate.



Learning Outcome 1



A2: Report

After the attendance of an event or conference students are required to conduct a comprehensive stakeholder analysis with developmental recommendations.



Context - investigate the theory that supports and influences the event experience.

Consider - who the stakeholders are and focus upon one key group to investigate.

Evaluate – the impact of the event on the ‘stakeholder’, this could be a sponsor or the audience in

attendance.

Suggest justified and reasoned recommendations for improvement - areas of the event/conference that could impact customer engagement and improve customer loyalty).



The report must be theoretically underpinned as appropriate.



Learning Outcome 2 and 3

The learning strategy for this module is based around students committing a total of 200 hours of activities towards achieving the learning outcomes. These will be split between 48 hours of direct contact with a tutor and 152 hours of directed, guided and self-study, together with preparation for and completion of the assessment tasks.



Learning support material will be provided for the module.



The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning

1. Demonstrate an understanding of key theories and concepts in events management and conference planning and delivery

Knowledge, understanding and analysis.


2. Apply events management principles to the delivery of live events

Application


3. Reflect on the concepts presented within the module and how these impact on the delivery of a successful event

Knowledge and Understanding
Communication
Reflection

Blackboard
Library
Commercial resources e.g guest speakers from industry, links with resorts and attractions

Bowdin, G. and Allen, J. (2010) Events Management. Melbourne: Reed Educational and Professional Publishing.

Rogers, T (2013) Conferences and Conventions 3rd Edition: A Global Industry. Oxon: Routledge

Quinn, B (2013) Key Concepts in Event Management. Sage

Preston, C.A. (2012) Event Marketing. New Jersey: Wiley and Sons.

Van der Wagen, L (2011) Events Management for Tourism, Cultural Business and Sporting Events. London: Pearson Education

During this module you will begin to think on behalf of the visitor and as a manager.


After completion will have a greater understanding of events and conference industry including the complexities of all aspects of the event planning process from conception and delivery through to evaluation.


Altogether it will give you the confidence to stand out as a candidate with the transferable business skills – benefiting you throughout your career.