Module Descriptors
FUNDRAISING FOR EVENTS MANAGEMENT
TOUR50118
Key Facts
Digital, Technology, Innovation and Business
Level 5
15 credits
Contact
Leader: Marzena Reszka
Email: Marzena.Reszka2@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 39
Independent Study Hours: 111
Total Learning Hours: 150
Assessment
- INDIVIDUAL OR GROUP FUNDRAISING ACTIVITY FOR AN ORGANISATION weighted at 20%
- INDIVIDUAL ASSIGNMENT OF 2000 WORDS weighted at 80%
Module Details
ASSESSMENT DETAILS
Details – Participation in an individual or group fundraising activity that contributes in terms of raising funds for a third sector organisation and an assignment of 2000 words that analyses and evaluates fundraising in the events context and assesses all learning outcomes.
INDICATIVE CONTENT
The purpose of this module is to provide students with an introduction to fundraising and its valuable role in events management.
The history and development of philanthropy and fundraising practices will be explored as well as theories of philanthropy and charitable giving. The impact of government policy on philanthropy and fundraising will also be considered.
It will include an overview of the importance of fundraising for third sector organisations, fundraising application forms, a consideration of the development of fundraising practice
and its importance to event management. It will also include: the fundraising planning process, market research for fundraising, fundraising from individuals as well as corporate fundraising. Critical and contemporary issues in fundraising will also be explored, including impacts and ethics.
The history and development of philanthropy and fundraising practices will be explored as well as theories of philanthropy and charitable giving. The impact of government policy on philanthropy and fundraising will also be considered.
It will include an overview of the importance of fundraising for third sector organisations, fundraising application forms, a consideration of the development of fundraising practice
and its importance to event management. It will also include: the fundraising planning process, market research for fundraising, fundraising from individuals as well as corporate fundraising. Critical and contemporary issues in fundraising will also be explored, including impacts and ethics.
RESOURCES
Library
Internet
Internet
TEXTS
Sargeant, A. Jay, E. (2010) Fundraising Management: analysis, planning and practice. Routledge London Second edition.
Botting, N., Norton, M. The Complete Guide to Fundraising. DCR.
Raj, R., Walters, P. and Rashid, T. (2008) Events Management: An Integrated and Practical Approach. London, SAGE Publications Ltd.
Shone, A & Parry, B (2004) Successful Event Management : A practical handbook. Second edition. Thomson.
.
Botting, N., Norton, M. The Complete Guide to Fundraising. DCR.
Raj, R., Walters, P. and Rashid, T. (2008) Events Management: An Integrated and Practical Approach. London, SAGE Publications Ltd.
Shone, A & Parry, B (2004) Successful Event Management : A practical handbook. Second edition. Thomson.
.
Learning Strategies
The learning strategy for this module is based around students committing a total of 150 hours of activities towards achieving the learning outcomes. These will be split between 39 hours of direct contact with a tutor and 111 hours of directed, guided and self-study, together with preparation for and completion of the assessment tasks. Learning support material will be provided for the module.
The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning.
The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning.