An individual 2000 word assignment will assess all Learning Outcomes

The purpose of this module is to provide students with an introduction to business tourism particularly in the UK. Key sectors of business tourism will be studied including conferences, exhibitions, corporate travel, meetings and incentives. This will include an examination of the demand and supply characteristics, key developments and trends in the industry. The module will also consider the planning and organisation of conference and exhibitions. Topics covered in the module will be drawn from: introduction to business tourism, definitions and concepts: conferences e.g. corporate hospitality, business and incentive, meetings, training and development, seminars public and private organisations; exhibitions e.g. trade fairs, educational fairs, produce launches, sales and marketing, public awareness raising, local, national and international exhibitions:

1. DEMONSTRATE AND APPLY KNOWLEDGE AND UNDERSTANDING OF THE ESTABLISHED CONCEPTS RELEVANT TO BUSINESS TOURISM
Application
Knowledge & Understanding

2. COMMUNICATE EFFECTIVELY INFORMATION AND ARGUMENTS PRINCIPALLY IN WRITTEN FORM. Communication

Library
The Internet

FOR INTERNATIONAL COLLABORATIVE PARTNERS ONLY

Rogers, T. (2013) Conferences and Conventions: A global industry. Third edition. Abingdon: Routledge.

The learning strategy for this module is based around students committing a total of 150 hours of activities towards achieving the learning outcomes. These will be split between 39 hours of direct contact with a tutor and 111 hours of directed, guided and self-study, together with preparation for and completion of the assessment tasks. Learning support material will be provided for the module.
The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning.