A two hour end of semester examination that involves pre-seen questions. (Tests All Learning Outcomes)

This module will explore tourism in a sport and recreational context. The analysis will embrace team and individual sports, both for spectators and participants, at the recreational, competitive or elite level. Formal and informal resource-based recreational activities, raising issues of provision, of management and of land use conflicts, will be examined. Key issues associated with the tourism demand for sport and recreational activities will be covered, as well as issues associated with its effective and efficient supply. The economic and environmental impacts of tourism in the sport and recreational context will be explored.

Indicative content includes

Defining and understanding key segments of tourism demand in the context of sport and recreation, including a discussion of tourism motivation, the problems of forecasting, measuring and managing demand, the nature and characteristics of demand, and the direct and indirect impact of demand at local, regional and national levels.

Defining the sport and recreational product in tourism including consideration of the role and nature of its provision by private, public or voluntary sector organisations. Understanding and appreciating sources of funding for sport and recreational tourism supply, and the issues surrounding the evaluation of the efficiency and effectiveness of such provision.

Key management issues arising from sport and recreational tourism will be covered. The economic, social and environmental impacts of sport and recreational tourism will be considered.

1. AN UNDERSTANDING OF KEY ISSUES IN SPORT AND RECREATIONAL TOURISM CONCERNING BOTH THE DEMAND FOR AND SUPPLY OF SUCH TOURISM.
KNOWLEDGE & UNDERSTANDING

2. IDENTIFY AND ANALYSE THE CENTRAL ISSUES OF SPORT AND RECREATIONAL TOURISM MANAGEMENT
ANALYSIS
COMMUNICATION
LEARNING

3. DEVELOP SOLUTIONS AND APPLY METHODS AND TECHNIQUES TO SUSTAIN ARGUMENTS FOR ASSESSING THE MANAGEMENT OF SPORT AND RECREATIONAL TOURISM
APPLICATION
KNOWLEDGE & UNDERSTANDING
LEARNING

The learning strategy for the module requires students to commit 150 learning hours (including assessment) of which there will be 36 hours of class support (24 hours of lectures/large group activity, 12 hours of tutorials) and 114 hours of independent and self-directed study. Learning support material will be provided for the module.

The Library
The module website
The internet

FOR INTERNATIONAL COLLABORATIVE PARTNERS ONLY.

Students enrolling on 'Sport & Recreational Tourism' will normally be expected to have passed a level 4 module that included an introduction to a number of basic 'threshold concepts' in Economics, such as resource allocation, market failure, externalities, costs of production, basic supply and demand analysis, and concepts of elasticity. Suitable Staffordshire University modules could include 'Business Environment 'Business Analysis and Techniques (BLB30049-0)', 'People Prices & Profits', 'Leisure Business Economics ', or 'Tourism & Events Dynamics'. Alternatively, 'A' level Economics or Business Studies or equivalent would suffice. If in doubt, students wishing to take 'Sport & Recreational Tourism' should discuss their academic background and knowledge with the Module Tutor.

Masterman, G. (2014) Strategic Sports Event Management. Third edition. Oxford: Routledge.

Mallen, C. & Adams, L. (2012) Event management in Sport, Recreation and Tourism: theoretical and practical dimensions. Second edition.

Parent, M.M. & Smith-Swan, S. (2012) Managing Major Sports Events: Theory and Practice. Oxford: Routledge.