Participation in an individual or group fundraising activity that contributes in terms of raising funds for a third sector organisation and an assignment of 2000 words that analyses and evaluates fundraising in the events context and assesses all learning outcomes.

The purpose of this module is to provide students with an introduction to fundraising and its valuable role in events management.

The history and development of philanthropy and fundraising practices will be explored as well as theories of philanthropy and charitable giving. The impact of government policy on philanthropy and fundraising will also be considered.

It will include an overview of the importance of fundraising for third sector organisations, fundraising application forms, a consideration of the development of fundraising practice
and its importance to event management. It will also include: the fundraising planning process, market research for fundraising, fundraising from individuals as well as corporate fundraising. Critical and contemporary issues in fundraising will also be explored, including impacts and ethics.

1. DEMONSTRATE AND APPLY KNOWLEDGE AND UNDERSTANDING OF THE ESTABLISHED CONCEPTS RELEVANT TO FUNDRAISING
Application
Knowledge & Understanding

2. ENGAGE IN FUNDRAISING ACTIVITY IN ORDER TO AQUIRE, DEVELOP AND DEMONSTRATE QUALITIES AND TRANSFERABLE SKILLS FOR EMPLOYMENT
Application

3. ANALYSE, EVALUATE AND PRESENT THE APPLICATION OF EVENTS FUNDRAISING CONCEPTS
Analysis
Communication

The learning strategy for this module requires students to commit 150 learning hours (including assessment). Of this there will be 36 hours of class support and 114 hours of independent and self- directed study. Lectures will provide students with a broad overview of the indicative content of the module. Tutorial support activities will include individual and group activities, discussions, case study analysis and event delivery. The module incoporates 12 hours of lectures/large group activity, 12 hours of workshop activity and 12 hours of tutorials.

Library
Internet

FOR INTERNATIONAL COLLABORATIVE PARTNERS ONLY

Sargeant, A. Jay, E. (2010) Fundraising Management: analysis, planning and practice. Routledge London Second edition.
Botting, N., Norton, M. The Complete Guide to Fundraising. DCR.
Raj, R., Walters, P. and Rashid, T. (2008) Events Management: An Integrated and Practical Approach. London, SAGE Publications Ltd.
Shone, A & Parry, B (2004) Successful Event Management : A practical handbook. Second edition. Thomson.