Individual assignment of 2,000 words weighted at 100% that focuses on an analysis of new media marketing practices within the tourism and/or events management industry. The individual assignment will assess all the Learning Outcomes.

The purpose of this module is to provide students with an understanding of recent and contemporary developments in new media marketing technology, specifically the social media, mobile marketing and mobile apps, augmented reality and the way in which these have transformed the tourism and events sector. The module will enable students to assess the effects and the impacts of new media marketing technology on tourism organisations and destinations and the management of events and tourism distribution channels as well as strategic tourism marketing. Students will be able to explore the newest developments in the specific tourism and events sectors and come to appreciate the emerging trends and innovative approaches used by organisations to create new products, industry structures and marketing management practices. This module will explore how technological potentials are integrated within touristic and events marketing practices. Students will be encouraged to undertake research on contemporary new media marketing practices to help stimulate further investigation in specific tourism and events sector.

Topics covered in the module may include:

Introduction to new media marketing technology and social media marketing strategy; new media tools; mobile apps and mobile marketing; augmented reality application for tourism and management

Contemporary Tourist behaviour -developing relationship - communicating with travellers and customers for events management

Application of new media marketing technology and mobile communications within various tourism and events including:
- eAirlines
- eHospitality
- eTour Operators
- eTravel Agencies
- eDestinations
- eEvents

How the tourism and events industry can harness new media marketing and the latest technology to help market and promote tourism and events management

1. DEMONSTRATE KNOWLEDGE AND APPLICATION OF NEW MEDIA TECHNOLOGY CONCEPTS WITHIN THE TOURISM AND EVENTS SECTOR.
Application
Knowledge & Understanding

2. ANALYSE THE IMPACT OF NEW MEDIA MARKETING TECHNOLOGY ON THE TOURISM AND EVENTS SECTOR.
Analysis
Enquiry

There will be a mixture of activities including lectures, case studies, videos, computer laboratory exercises and discussions, self-directed learning and directed reading outside of class.

Online Tourism journals

FOR INTERNATIONAL COLLABORATIVE PARTNERS ONLY

Breakenridge, D., PR 2.0: New Media, New Tools, New Audiences
Gillin, P., The New Influencers: A Marketer¿s Guide to the New Social Media, Linden Publication
Weber, L., Everywhere: Comprehensive Digital Business Strategy for the Social Media Era (2011), Wiley.

Note: More current publications will be prescribed when they are available.