1. Define and analyse the nature of the ‘eventscape’, identifying and analysing the tangible and intangible elements shaping the event environment
Analysis
Learning and Communication
Knowledge and Understanding

2. Explore and analyse the key event sectors of sport, meetings and cultural events
Enquiry
Analysis
Problem Solving

3. Engage with and analyse a specific sector event
Enquiry
Learning
Application

4. Gain an understanding of the importance of creativity in event design
Knowledge and Understanding

5. Communicate an event concept to industry professionals
Communication

Element 1: An individual post to an online forum that defines and analyses the nature of the ‘eventscape’ and explores and analyses the key event sectors of sport, meetings and cultural events. Weighted at 40% (1500 words) (LO1 & LO2)

Element 2: Attendance and individual written analysis of an event. Weighted at 30% (2000 words) (LO3)

Element 3: In groups develop and pitch a creative event concept to a panel of industry experts. (15 minutes plus 5 for questioning). Weighted 30% (LO4 & LO5)

PLEASE NOTE ALTERNATIVE ASSESSMENTS FOR Semester 2 2020/21 DUE TO COVID-19 AS FOLLOWS:

Element 1: An individual post to an online forum that defines and analyses the nature of the ‘eventscape’ and explores and analyses the key event sectors of sport, meetings and cultural events. Weighted at 40% (1500 words) (LO1 & LO2)

Element 2: Attendance and individual written analysis of an event. Weighted at 30% (2000 words) (LO3)

Element 3: Group poster to be submitted on BlackBoard

This module analyses the nature of the eventscape, analysing the tangible elements shaping the event environment and influencing emotional response, as well as the experiences of event stakeholders, including attendees and event staff. You will also explore and analyse the key event sectors of sport, meetings and cultural events, sub-sectors of which include conference and trade shows, weddings, festivals and music events and sports and esports. You will attend and analyse a sector event of your choice, as well as a pitch an event idea to a panel of industry experts.

Key areas of focus will include, but are not limited to:

• Defining the eventscape
• Exploring changes in the wider environment that impact on event creation
• Consideration of stakeholder expectation and the competitive event marketplace
• The event portfolio and the creation of event strategies
• The process of creating a feasibility study
• Fundraising for events
• Types of events (e.g. conferences, exhibitions, weddings, sports, festivals) and their benefits and returns

The learning strategy for full-time/part-time on-campus and other delivery modes requires students to commit to 300 learning hours (including assessments). Of this, there will be 72 hours of class/workshop support and 228 hours of independent and self-directed learning for students working alone or as part of a learning group.

You will be required to attend an event in a sector of your choice, i.e. sport, meetings or cultural, in order to provide a written analysis. Additionally, this module will be formatively assessed through multiple choice questions and an event case study scenario.

The tutor led sessions will tend to follow a general pattern of introduction of a topic and provision of frameworks and models for student learning, followed by application by students to appropriate data or case study materials. Students will be expected to perform set exercises/case study, etc., these will include the analysis, discussion and presentation of case-based work both individually and as part of a learning group. Students will be expected to obtain supplementary information from a number of sources as part of their preparation, as recommended by the tutor.

Bowdin, G., Allen, J., O'Toole, W., Harris, R. and McDonnell, I. (2011) Events Management. 3rd Edition. Abingdon: Routledge.
Getz, D. and Page, S.J. (2016) Event Studies; Theory, Research and Policy for Planned Events. Third Edition. Abingdon: Routledge.
O’Toole, W. (2011) Events Feasibility and Development. Abingdon: Routledge.
Raj, R., Walters, P. and Rashid, T. (2017) Events Management: Principles and practice. 3rd Edition. London: Sage Publications Ltd.
Sharples, L., Crowther, P., May, D. and Orefice, C. (2014) Strategic Event Creation. Oxford: Goodfellow Publishers Ltd.

VLE learning support material to be provided for independent /self-directed learning.

Module handbooks

Open Textbook Library

Selected contemporary problem/practice-based case examples

This module analyses the nature of the eventscape, analysing the tangible elements shaping the event environment and influencing emotional response, as well as the experiences of event stakeholders, including attendees and event staff. You will also explore and analyse the key event sectors of sport, meetings and cultural events, sub-sectors of which include conference and trade shows, weddings, festivals and music events and sports and esports. You will attend and analyse a sector event of your choice, as well as a pitch an event idea to a panel of industry experts.