The module is divided into two segments:

The first segment considers multidisciplinary theoretical and conceptual stances embedded in tourism: anthropology, sociology and psychology.



The second segment focuses upon tourism perspectives and draws upon the multidisciplinary theories and concepts to study: the `worldmaking' role of tourism and the possibilities.



Students will study:

Tourism Behaviour

Tourism Motivation

Tourism Expectations and Perceptions

Special Interest tourism

Tour Operations

Tourism Planning

Tourist Typologies

Market Segmentation

Tourism demand and supply

Based upon the sessions in class and from the associated field visit students should produce a digital infographic highlighting the various options available to a tourist within the tourist destination. Consider motivation, perception, behaviour and expectation. The below represents some of the special interest tourism activities you may wish to consider and include.



Task 1: Individual Digital Infographic - Learning Outcome 1

Cultural tourism

Nature tourism

Eco tourism

Sports tourism

Religious tourism

Medical or health tourism

Adventure tourism

Wellness

Wildlife Tourism

Art and Cultural tourism



Please do not try to do all of the above – select a few areas, critique provision and then demonstrate effectively. There is much research on the above topics so please read around the subjects and source them in the work.



Task 2: Group Travel Itinerary – Learning Outcome 2

Based upon an international context design a destination itinerary for a chosen target market. The itinerary should be academically underpinned and have a clear focus; consider areas of tourism and apply them to the destination.



The purpose of the itinerary is to display graphically the main points (like a movie trailer it should highlight some of the best bits and make people want to find out more)



Don’t try to include everything, and don’t copy and paste paragraphs into a template (ask yourself what the most important/interesting part of the destination and what would draw a visitor)



Consider your audience and your marketing fundamentals.



Itinerary Essentials:

International destination overview – stats facts and figures

Target Market (with associated realistic budget)

7 Day Plan – including transportation, accommodation, attractions and food and beverage.

Fully referenced

The module will be delivered on site and the students will attend a weekly lecture and workshops. Lectures will be researched informed and industry relevant.



Lecture materials and additional reading, including a key text written by the module leader will be available on-line via blackboard. Some workshops will be dedicated towards the assessments. In addition to the subject and topics that are examined throughout the module, attention will be placed on developing a range of professional skills. Concepts will be illustrated using cases and examples. This module is designed to further develop skills, techniques, and approaches and to seek appropriate solutions based on reasoning and analysis.

1. Critically reflect upon the experience of visitors and relate this to relevant academic theories in the areas of the visitor motivation, visitor behaviour, expectation/perception and the experience economy.

Knowledge and Understanding, Analysis


2. Develop and a travel itinerary that considers various tourism markets with regard to supply and demand

Application, Problem Solving, Learning and Communications

The Library

Internet

Market Reports

Fletcher, J., Fyall, A., Gilbert, D. and Wanhill, S. (2017). Tourism Principles and Practice. 6th edn. Harlow: Pearson Education Ltd.

Holloway, C. J. and Humphreys, C. (2016) The Business of Tourism 10th edn. Harlow:, Pearson Education Limited.

Page, S. and Connel, J. (2020) Tourism a Modern Synthesis. 5th edn. Oxon: Routledge. Tourism a Modern Synthesis, Fifth Edition, Oxon, Routledge

Page, S.J. (2009). Tourism Management. Managing for Change. 3rd edn. Oxford:, Butterworth Heinemann, Elsevier.

Page S (2019) Tourism Management, Oxon, Routledge

This module will allow students to explore the various behaviour, expectation, behaviours and motivations of the tourist. The assessments are practical and creative in nature reflecting ‘real world’ scenarios and conditions.



A field studies visit is included within the module.