This Module is delivered face to face, over one Semester, to final year undergraduate students, via a series of lectures, seminars and student interactive workshop presentations. These are supplemented by assignment workshops/tutorials and guest speakers.



Students need to be pro-active in taking responsibility for their own learning in order to benefit from the directed reading, workshop presentations and subsequent group discussions.



In terms of assessment strategy, the module uses two types of assessments: a portfolio with critical commentaries and a presentation.

The Library
Internet
Market Reports

Boniface, P. (2001) Dynamic Tourism: Journeying with Change. Clevedon, Avon: Channel View Publications.
Bowdin, G., Allen, J., O'Toole, W., Harris, R. & McDonnell, I. (2011) Events Management, 3rd Edition. Oxford: Butterworth-Heinemann.
Novelli, M. (2005) Niche Tourism: Contemporary issues, trends and cases. Oxford: Elsevier Butterworth-Heinemann.
Robinson, P., Heitmann, S. & Dieke, P.U.C.(Eds) (2011) Research Themes for Tourism. Wallingford: CABI.

Shaw, G. & Williams, A.M. (2002) Critical Issues in Tourism: A Geographical Perspective, 2nd Edition. Oxford: Blackwell.

A Group Debate, 25 minutes including time for questioning - weighted at 60%
An Individual Debate Paper, 2000 words - weighted at 40%

Details: Each student will be required to participate as a member of a group in a debate. In each debate session, one group will make a short presentation in favour of a proposition and the second group will make a presentation against that proposition. This will then be followed by a structured debate of the main issues raised by the proposition and presentations and will be concluded with closing statements from each team. The individual debate paper will present a comprehensive outline of the proposition and provide a full justification for the arguments presented in the debate.
Both assessment tasks will assess all Learning Outcomes.

The focus of the module is on developing an understanding of leading and emerging issues in tourism and event management research. It will encourage critical debate from a range of contemporary perspectives and is designed to allow students to consider new tourism and event concepts and contexts from a regional, national and international perspective. A range of futurology theories and tourism and events case-studies are used throughout the module to inform, support and challenge.



The module will explore a range of driving forces related to the production and consumption aspects of event management such as:

- an investigation into the development of destinations, destination and event management and the sustainable nature of both organisations and destinations

- innovation within the visitor economy

- trends in the use of technology

- international visitor economy trends

- enhancing the attendee experience

- sales, marketing & communications practices and trends

- the changing nature of tourism and event demand and forecast of future developments

- visitor mobilities and background, exploring the impact of demographic variables such as age and disability and how the visitors background, e.g. social class, ethnicity, gender and sexuality, shapes the tourism and event experience.