The individual 2500 word assignment will assess all Learning Outcomes.

The precise content of this module will change year on year to maintain topicality. The aim of this module is to consider the current issues for tourism managers operating in a dynamic tourism system. The module will involve the analysis of a variety of tourism organisations through field trips and guest speakers. It will allow students to develop an appreciation of the key issues and constraints affecting those organisations, to analyse emerging market opportunities and consider strategic management options.

1. TO DEBATE EFFECTIVELY ISSUES OF CONTEMPORARY IMPORTANCE TO THE TOURISM SECTOR
Application
Enquiry
Knowledge & Understanding

2. TO CRITICALLY EVALUATE THE IMPLICATIONS OF CONTEMPORARY ISSUES FOR TOURISM MANAGEMENT
Problem Solving

Library
The Internet
There are a range of relevant websites that the students will be directed to throughout the module.

FOR INTERNATIONAL COLLABORATIVE PARTNERS ONLY.

Holloway, C. & Humphreys, C. (2012) The Business of Tourism. Harlow: Pearson.

The learning strategy for this module is based around students committing a total of 150 hours of activities towards achieving the learning outcomes. These will be split between 39 hours of direct contact with a tutor and 111 hours of directed, guided and self-study, together with preparation for and completion of the assessment tasks. Learning support material will be provided for the module.
The module will draw upon a mixture of activities including lectures, web-based activities, case study analysis, relevant videos and in-class discussions, individual and group problem solving and self-directed learning.