1. Critically evaluate existing and emerging theories and themes in event management and event tourism Knowledge and Understanding
Analysis
Enquiry

2. Critically appraise and discuss the multidisciplinary relationships between identified contemporary issues in event management and event tourism
Analysis
Enquiry
Application
Communication

3. Demonstrate a critical understanding of the social, economic and environmental impacts of contemporary issues on event destinations and debate solutions for identified impacts.
Problem Solving
Communication
Enquiry
Application

Element 1: A Group Debate, 25 minutes including time for questioning. Weighted at 30% (LO1, LO2 & LO3)

Element 2: An Individual Debate Paper, 2500 words - weighted at 70% (LO1, LO2 & LO3)
Details: Each student will be required to participate as a member of a group in a debate. In each debate session, one group will make a short presentation in favour of a proposition and the second group will make a presentation against that proposition. This will then be followed by a structured debate of the main issues raised by the proposition and presentations and will be concluded with closing statements from each team. The individual debate paper will present a comprehensive outline of the proposition and provide a full justification for the arguments presented in the debate.

The main focus of the module is on developing an understanding of leading and emerging issues in event management and event tourism research. It will encourage critical debate from a range of contemporary perspectives and is designed to allow you to consider event and tourism concepts and contexts from a local and global perspective. You will be encouraged to discuss and debate issues and trends from both an academic and a practical perspective and consider how these concerns impact upon future event management decisions.

Specific issues will be drawn from (but not limited to) the following:

• Measurability and effectiveness of events: impacts of events
• Event authenticity
• Cultural awareness and implications for event delivery
• Gender roles in events and event tourism
• Event management as a key component of integrated marketing communications
• Destination event strategies
• Corporate Social Responsibility, Ethics and the events industry
• Entrepreneurship/intrapreneurship within event organisations
• Legal implications for events, including crisis management
• Futurecasting for events
• The role of human resources and volunteering within events
• Professionalism within events.

The learning strategy for full-time/part-time on-campus and other delivery modes requires students to commit to 150 learning hours (including assessments). Of this, there will be 36 hours of class/workshop support and 114 hours of independent and self-directed learning for students working alone or as part of a learning group.

Formative assessment will include practice debates, online discussion forum contributions and a newscast from an event tourism destination.

The tutor led sessions will tend to follow a general pattern of introduction of a topic and provision of frameworks and models for student learning, followed by application by students to appropriate data or case study materials. Students will be expected to perform set exercises/case study, etc., these will include the analysis, discussion and presentation of case-based work both individually and as part of a learning group. Students will be expected to obtain supplementary information from a number of sources as part of their preparation, as recommended by the tutor.

Bowdin, G., Allen, J., O’Toole, W., Harris, R. and McDonnell, I. (2011) Events Management. 3rd Edition. Abingdon: Routledge.
Finkel, R., McGillivray, D., McPherson, G. and Robinson, P. (2013) Research Themes for Events. Wallingford: CABI.
Getz, D. and Page, S.J. (2016) Event Studies; Theory, Research and Policy for Planned Events. Third Edition. Abingdon: Routledge.
Moutinho, L., Vargas-Sanchez, A., (Eds) (2018) Strategic Management in Tourism. 3rd Edition. Wallingford: CABI.
Raj, R., Walters, P. and Rashid, T. (2017) Events Management: Principles and practice. 3rd Edition. London: Sage Publications Ltd.

VLE learning support material to be provided for independent /self-directed learning.

Module handbooks

Open Textbook Library

Selected contemporary problem/practice-based case examples

The main focus of the module is on developing an understanding of leading and emerging issues in event management and event tourism research. It will encourage critical debate from a range of contemporary perspectives and is designed to allow you to consider event and tourism concepts and contexts from a local and global perspective. You will be encouraged to discuss and debate issues and trends from both an academic and a practical perspective and consider how these concerns impact upon future event management decisions.