On both practical and theoretical levels, this ‘live’ event-based module utilises a synoptic, manner in the award - that is, it draws on and assesses the knowledge, understanding and skills developed in a number of previous modules by requiring these to be combined and applied, as appropriate, to a specific events context. It will also require you to use research methodologies to deliver the following:
The initial event concept
Preliminary planning and feasibility study
Identification of aims and objectives
Key research questions, design and monitoring

Thus, in this module, you will organise at least one event which you will then evaluate, drawing on and addressing contemporary issues in events and event tourism.

The event will be the culmination and application of the knowledge and skills you have acquired and developed throughout the programme and it will give you the opportunity to showcase your skills to prospective employers.

Element 1: An event proposal – presentation + Q&A. Weighted at 15% (LO1 & LO2)
Element 2: Delivery of an event. Weighted at 35% (LO4)
Element 3: An event report (6,000 words) outlining and evaluating the event planning process, critically analysing contemporary issues in events that affect the decisions made and the staging of the event, as well as reflecting on learning experience. Weighted at 50% (LO1, LO2, LO3, LO4 & LO5)

The learning strategy for full-time/part-time on-campus and corporate delivery modes requires you to commit to 300 learning hours (including assessment) to a 30-credit module.

All event projects will be assigned an individual academic supervisor.
The Event Exchange Knowledge project module will also include 32 hours seminar relating to event management project techniques, in addition to 12 hours 1:1 academic consultation with an academic supervisor. In addition, there will be 256 hours of independent study. 300 hours total.

You are expected to research and draw on wider sources of both academic and industry related sources & data to fulfil the module assessment requirements.

1. Employ a range of critical evaluation techniques to demonstrate a systematic awareness, understanding and knowledge of contemporary management issues associated with the event.
Analysis
Enquiry
Learning
Knowledge and Understanding

2. Demonstrate knowledge and understanding of key planning and research tools sufficient to support the effective organisation of an event.
Analysis
Enquiry
Application

3. Critically analyse and reflect on learning within the professional context of practical theorising in event management.
Problem Solving

4. Plan, develop and manage an event.
Analysis
Problem Solving
Communication

5. Reflect upon and evaluate your event management and collaborative skills, research skills and development.
Reflection

VLE learning support material to be provided for independent /self-directed learning.

Module handbooks

Open Textbook Library

Selected contemporary problem/practice-based case examples

Barker, S. and Cole, R. (2012) Project Management. 3rd Edition. Harlow: Pearson Education Ltd.

Getz, D. (2018) Event Evaluation: Theory and Methods for Event Management and Tourism. Oxford: Goodfellow Publishers Ltd.

O’Toole, W. (2010) Events Feasibility and Development: From Strategy to Operations. Oxford: Butterworth-Heinemann.

Sharples, L., Crowther, P., May, D. and Orefice, C. (2016) Strategic Event Creation. Oxford: Goodfellow Publishers Ltd.

Smith, K. A. (Ed) (2014) Teamwork. New York: McGraw-Hill Education,
Wintage, L. M. (2015) Project Management for R&D and Development Guiding Innovation (e-book)

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On both practical and theoretical levels, this live event-based module draws on and assesses the knowledge, understanding and skills developed in a number of previous modules by requiring these to be combined and applied, as appropriate, to a specific events context.