Module Descriptors
ELECTRONIC COMMERCE / MOBILE COMMERCE SYSTEMS: STRATEGIES AND MANAGEMENT
XCOM61079
Key Facts
Faculty of Computing, Engineering and Sciences
Level 6
15 credits
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Assessment
- COURSEWORK weighted at 100%
Module Details
Module Resources
You will need access to these resources:
- Course student handbook and web-site.
- Case study material and workshop/lab worksheets for use in weekly workshops and lab sessions.
- Lecture notes and research papers which will be provided by the lecturing team.
- Published journals, text books, inter-library loan service.
- Electronic and on-line information sources.
- Word processing, data analysis and presentation graphics software for preparation of your assignment.
- Appropriate design and development platforms (hardware and software)
- Course student handbook and web-site.
- Case study material and workshop/lab worksheets for use in weekly workshops and lab sessions.
- Lecture notes and research papers which will be provided by the lecturing team.
- Published journals, text books, inter-library loan service.
- Electronic and on-line information sources.
- Word processing, data analysis and presentation graphics software for preparation of your assignment.
- Appropriate design and development platforms (hardware and software)
Module Indicative Content
This module will explore the theory and practice of both the business and technical domains of electronic and mobile commerce to acquire the necessary knowledge and skills for developing and implementing strategies for e-commerce and m-commerce business.
The starting point therefore, is the development of an understanding of the theories that underpin the subject, for example strategy, business models and infrastructure types for electronic and mobile commerce and value chains. The module will then focus on aligning electronic/mobile application priorities with business goals in order to plan effectively and strategically, identifying opportunities to exploit electronic/mobile commerce for sustained competitiveness.
This will include an opportunity to explore the potential impact of deploying electronic/mobile commerce strategies in business activities through the analysis of case studies, before putting theory into practice.
The module will examine the technologies, approaches, applications, design and usability/ globalisation aspects of e-commerce issues to enable the student to implement a practical artefact that meets the appropriate e-commerce or m-commerce strategy and business plan. This will include an appreciation of the ethical and legal implications of e-commerce and m-commerce solutions
The starting point therefore, is the development of an understanding of the theories that underpin the subject, for example strategy, business models and infrastructure types for electronic and mobile commerce and value chains. The module will then focus on aligning electronic/mobile application priorities with business goals in order to plan effectively and strategically, identifying opportunities to exploit electronic/mobile commerce for sustained competitiveness.
This will include an opportunity to explore the potential impact of deploying electronic/mobile commerce strategies in business activities through the analysis of case studies, before putting theory into practice.
The module will examine the technologies, approaches, applications, design and usability/ globalisation aspects of e-commerce issues to enable the student to implement a practical artefact that meets the appropriate e-commerce or m-commerce strategy and business plan. This will include an appreciation of the ethical and legal implications of e-commerce and m-commerce solutions
Module Learning Strategies
These learning strategies will occupy your time:
- Keynote lectures used to indicate the main points of the core material.
- Student-centred practical workshops to illustrate the main points by working in small groups in applying techniques to a case study. Workshops will include an analysis and assessment of case studies of the development and implementation of electronic and/or mobile commerce strategies.
- Laboratory sessions to develop technical skills.
- Seminar/debating sessions will be used where appropriate.
- Case study and open learning material will be provided to enable you to structure your independent study activities.
- External Speakers. You will be invited to attend where appropriate seminars and presentations by external visitors to the University.
1 lecture, 1 practical and 1 tutorial per week for 12 weeks. This module will normally run in Study Period 2.
(1:n) (1:20) (1:20)
- Keynote lectures used to indicate the main points of the core material.
- Student-centred practical workshops to illustrate the main points by working in small groups in applying techniques to a case study. Workshops will include an analysis and assessment of case studies of the development and implementation of electronic and/or mobile commerce strategies.
- Laboratory sessions to develop technical skills.
- Seminar/debating sessions will be used where appropriate.
- Case study and open learning material will be provided to enable you to structure your independent study activities.
- External Speakers. You will be invited to attend where appropriate seminars and presentations by external visitors to the University.
1 lecture, 1 practical and 1 tutorial per week for 12 weeks. This module will normally run in Study Period 2.
(1:n) (1:20) (1:20)
Module Additional Assessment Details
100% coursework (maximum length 7,500 words).
Coursework will include some group work and will be based on a case study which will include the design, implementation and demonstration of a prototype. Learning outcomes 1, 2, 3 and 4.
Coursework will include some group work and will be based on a case study which will include the design, implementation and demonstration of a prototype. Learning outcomes 1, 2, 3 and 4.
Module Texts
Recommended Texts:
Electronic Commerce 2004 A Managerial Perspective (International Edition)
3rd Edition, Efraim Turban, David King, Jae Lee, Dennis Viehland. Pearson Education Ltd. ISBN: 0131230158 (This text provides the essentials for electronic commerce from a managerial orientation, supported throughout with examples from a range of organisation types, small, not for profit, government etc)
Mbusiness: The Strategic Implications of Wireless Communications.(2003) Barnes. S. Butterworth-Heinemann ISBN: 0 7506 5623 9 (This text examines the strategic business impacts of wireless technologies, using case studies)
Resources and links to resources will be provided for the technical aspects of the module.
Background Reading:
E-Business and E-Commerce Management (2002), David Chaffey, Prentice Hall, Pearson Education Ltd, 0273 65188 9
Electronic Commerce - Strategies and Models for business-to-business trading (2000). Paul Timmers. John Wiley & Sons Ltd. 0 471 49840 8
Electronic Commerce B2C Strategies and Models,(2002), Steve Elliot (Ed). John Wiley & Sons Ltd 0 471 48705 8
Business Agility: Strategies for Gaining Competitive Advantage Through Mobile Business Solutions (2002) Evans N D. Prentice Hall. 0 13 066837 0
Electronic Commerce 2004 A Managerial Perspective (International Edition)
3rd Edition, Efraim Turban, David King, Jae Lee, Dennis Viehland. Pearson Education Ltd. ISBN: 0131230158 (This text provides the essentials for electronic commerce from a managerial orientation, supported throughout with examples from a range of organisation types, small, not for profit, government etc)
Mbusiness: The Strategic Implications of Wireless Communications.(2003) Barnes. S. Butterworth-Heinemann ISBN: 0 7506 5623 9 (This text examines the strategic business impacts of wireless technologies, using case studies)
Resources and links to resources will be provided for the technical aspects of the module.
Background Reading:
E-Business and E-Commerce Management (2002), David Chaffey, Prentice Hall, Pearson Education Ltd, 0273 65188 9
Electronic Commerce - Strategies and Models for business-to-business trading (2000). Paul Timmers. John Wiley & Sons Ltd. 0 471 49840 8
Electronic Commerce B2C Strategies and Models,(2002), Steve Elliot (Ed). John Wiley & Sons Ltd 0 471 48705 8
Business Agility: Strategies for Gaining Competitive Advantage Through Mobile Business Solutions (2002) Evans N D. Prentice Hall. 0 13 066837 0
Module Special Admissions Requirements
Study of CE00308-1, Systems Analysis and Design module or equivalent. A knowledge of ASP is also desirable.