This module asks you to fulfil briefs using your choice of media: photography, animation, film, graphics, games and interaction etc (in consultation with your award tutor). The chosen media should reflect skills you have acquired and are currently learning in blocks 1 and 2 of your award. On the module other students will use other media to fulfil the same briefs: you will be asked to assess and compare the strengths of other solutions and other media.
The module will emphasise communication with your potential clients and audience at all stages of idea development and production. This will mean good research into the issues, an ability to communicate ideas that work in your medium, and clear, exact and timely production planning and visuals.

You will capture and analyse existing [potential] solutions, and related and relevant texts and designs.20% [Research, analysis, visual analysis, problem solving].
You will research and document meetings with potential users/audiences to gain their view of your research, analysis and personal ideas. 25% [Communication, research].
You will create a detailed production plan, which explains your solution to the brief, gives visual indications of the content, treatment and design of your final artefact, and lists (where relevant) the required props, personnel, locations and kit and deadlines. 25% [Problem solving, Communication, communication, Analysis, Application]
You will complete your artefact, taking on feedback you receive; and submit the final piece in suitable format. 30% [Problem solving, Analysis, Visual Analysis, Application]
Note: failure to meet the deadline set for any two assessments will result in your withdrawal from the module and re-taking the module with attendance

1/ Follow the module structure in the Virtual Learning Environment; reading material, viewing movies and completing exercises
2/ Read the assigned text or view the assigned movies.
3/ Complete peer reviews and attend and partake in class crits and related shared activities.
4/ Reflect and respond to feedback on your work
5/ Self managed and shared research.
6/ Practice and experiment with techniques and kit
7/ Working to deadlines

Access to bookable studio space and lecture/seminar room with blackout and digital presentation hardware. Access to digital storage [subject to individual needs]. Computer workshop facilities and appropriate software.

The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.

How Designers Think by Bryan Lawson Architectural Press (1997) ISBN: 0750630736
The Visual Story, Second Edition: Creating the Visual Structure of Film, TV and Digital Media B Block Focal Press 2007 ISBN: 0240807790
Photographing People: Wilson D et al, Rotovision 2001 ISBN: 2880466520
Design without Boundaries: Poynor R, Booth-Clibborn Editions 1998, ISBN:186154006

available online
many text books around this topic are available online through the university library's safari, netLibrary and ebrary,
Recommended
You will be expected to take advantage of the extensive library facilities available within the University, keeping abreast of current developments through appropriate periodicals and being aware of the work of major practitioners in your subject.