Module Descriptors
MULTI-DISCIPLINARY DESIGN
XDES60147
Key Facts
Faculty of Arts and Creative Technologies
Level 6
30 credits
Hours of Study
Scheduled Learning and Teaching Activities: 29
Independent Study Hours: 271
Total Learning Hours: 300
Assessment
- CWK - A&D weighted at 100%
Module Details
Module Learning Strategies
You will form and manage an appropriate team to conduct primary research
Resesarch and define an individual focus linking NPD and Identity
Visits to trade fairs and appropriate co's
Resesarch and define an individual focus linking NPD and Identity
Visits to trade fairs and appropriate co's
Module Resources
Library
Slide Library
OHP
Video Recorder and Monitor
Seminar Room
Access to Word
Data projector
Laptop
Internet
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
Non-specialist computing facilities for email, internet access, word processing, database, spreadsheet and basic presentatons wil be available through LLRS/ITS facilities on campus, not from within the Faculty itself - the exception being the Faculty's Student Browsers based in studios which will support email and internet access.
Slide Library
OHP
Video Recorder and Monitor
Seminar Room
Access to Word
Data projector
Laptop
Internet
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
Non-specialist computing facilities for email, internet access, word processing, database, spreadsheet and basic presentatons wil be available through LLRS/ITS facilities on campus, not from within the Faculty itself - the exception being the Faculty's Student Browsers based in studios which will support email and internet access.
Module Texts
Topalian A The Management of Design Projects (Associated Business Press) ISBN 085227 078 X1980
Ed Oakley M Design Management A handbook of Issues and Methods (Blackwell) ISBN 0631 15404-3 1990
Olins W (1989) Corporate Identity Thames & Hudson ISBN 0500014728 (659 285)
Olins W (1990) New Guide to Identity - Design Council ISBN 0850722608 (659-285)
Bruce & Cooper (1997) Marketing & Design Management ISBN 1861521731)
Bruce & Bessant (2002) Design in Business (Prentice Hall/Design Council) ISBN 0273643746
Smith, P.R. & Taylor, J. (3rd Ed.) (2002) Marketing Communications and Integrated Approach (Kogan Page) ISBN 07494 36697
Design Management Institute (DMI) Journal
Design Management Institute database www.dmi.org
Relevant Design Management Journals
Students are expected to take advantage of the extensive library facilities available within the University; keeping abreast of current developments through appropriate periodicals and being aware of the work of major practitioners in their subject.
Ed Oakley M Design Management A handbook of Issues and Methods (Blackwell) ISBN 0631 15404-3 1990
Olins W (1989) Corporate Identity Thames & Hudson ISBN 0500014728 (659 285)
Olins W (1990) New Guide to Identity - Design Council ISBN 0850722608 (659-285)
Bruce & Cooper (1997) Marketing & Design Management ISBN 1861521731)
Bruce & Bessant (2002) Design in Business (Prentice Hall/Design Council) ISBN 0273643746
Smith, P.R. & Taylor, J. (3rd Ed.) (2002) Marketing Communications and Integrated Approach (Kogan Page) ISBN 07494 36697
Design Management Institute (DMI) Journal
Design Management Institute database www.dmi.org
Relevant Design Management Journals
Students are expected to take advantage of the extensive library facilities available within the University; keeping abreast of current developments through appropriate periodicals and being aware of the work of major practitioners in their subject.
Module Additional Assessment Details
Individual oral, written, visual presentation [Learning Outcomes 1, 2, 3 and 4].
Module Indicative Content
This module will provide the opportunity to take part in a major team research project concerned with the link between brand identity and new product development with a global perspective. You will engage with industry, research and network within the context of international trade fair environment to develop the individual focus of your project in negotiation with your tutor and formulate recommendations.