You will generate a proposal for an new interactive environment project that incorporates detailed research into the underlying theories of interactive multimedia and how these will be applied in your proposed project. The report will also include a competitive analysis of products/projects in your chosen environment currently on the market and a detailed description of the designated user group. It will also include a node map and a brief functional specification for your proposed new interactive platform project. (3000 words)

The ability to interact in a digital environment is transforming many media. In this module you will look at media such as: Interactive Television; Mobile Phones; GPS; and interactive advertising. You will generate a project proposal that will meet a 'client's' needs based on choosing the appropriate 'new' interactive platform.

1. Read the assigned articles and attend lectures and tutorials to discuss the readings.
2. Review existing artefacts in your chose 'New Interactive Platforms'
3. Work closely with a 'client/teacher' to gather information about the subject matter and the targeted user group.

As this is a rapidly changing and developing area, the reading list will be supplied each year and will include readings from newspapers, magazines, and journals. For the most part all of the resources will have been published within the preceding twelve months and are available online.

The Playful World, Mark Pesce, Ballantine 2000 ISBN: 0345439430