Either 100% artefact/s with a written report of 2,000 words and presentation or 100% written report of 5,000 words and presentation.

To achieve a pass in this module the assessed work must demonstrate achievement of the learning outcomes as listed above.

To achieve distinction in this module you must complete the assessment task and demonstrate achievement of all of the [Learning Outcomes to a high level 1,2,3,4] Additionally, you will have demonstrated outstanding ability in the application of research methods and applied these thoroughly and innovatively to investigate your chosen market area. You will have produced design solutions which indicate that you have made a detailed analysis of your research findings and applied this creatively. Your work will be presented to a high standard.

In this module you will identify and research a market context of your choice to help you investigate the relationship between design and marketing in your own design discipline. You will use a range of research methods to collect information about a market or product/service area. This will include substantial information about the needs of a particular user group. You may wish to design and produce a range of functional ware for a specific market or a series of work more appropriate for galleries. Or you may decide to investigate the socio-economic context for a particular product and produce in response an in - depth feasibility study and design brief. Which ever route you choose you will consider and show evidence of why, where and how your design solutions fit into your identified market with particular emphasis on the importance of global markets.

You will also undertake appropriate Health and Safety induction to prepare you for work undertaken in studios and workshops.

In addition Design Enterprise students will investigate the relationship between costs and prices by making comparisons between their own costs and the prices of similar products in retail outlets.

You will negotiate an appropriate area to investigate with an allocated supervisor who will also help you to write up your project aims and objectives and a programme of study. You will mainly work on your own initiative to complete your chosen project supported by your supervisor. In addition there will be weekly seminars which will introduce you to the theories which underpin market analysis and marketing management and demonstrations which will introduce aspects of health and safety in workshops. The project will include a substantial period of research when you will need to make contact with people and organisations outside the University. Finally you will be required to present your project outcomes to your peers and justify your solutions in the light of the market needs

In practice-based modules, appropriate student supervision beyond the stated contact learning hours is determined by the number of students enrolled on the module per semester, and will be in accordance with current health and safety requirements.

Bruce M Cooper R (1997) Marketing and Design Management. International Thomson Business Press
18611521731

Cannon T (1980) Basic Marketing. Holt, Reinhart and Wilson

Swann, A Design and Marketing

Students are expected to take advantage of the extensive library facilities available within the University; keeping abreast of current developments through appropriate periodicals and being aware of major practitioners in their subject.

library
overhead projector
35mm slide projector
seminar room
mintel reports
workshops

Non-specialist computing facilities for email, internet access, word processing, database, spreadsheet and basic presentations will be available through LLRS/ITS facilities on campus, not from within the School itself - the exception being the School's Student Browsers based in studios which will support email and internet access.