You will produce a report of approximately 3000 words which describes and evaluates the new product or service development processes in the context of a creative business of your choice [Learning Outcome 3]
You will be required to develop insights into new product development in a business or industry of your choosing and this may be your own potential enterprise [Learning Outcome 2]
Your report should show the results of your investigation into new product development in this context and you should then evaluate this by comparison with relevant theory [Learning Outcome 1]
The areas you must comment on include product/service triggers and feasibility, devising a brief, incorporating consumer needs, roles of different function areas and how they communicate and final implementation. You will also present your report findings in a concise and effective presentation which is supported by appropriate visual aids.

This module will provide you with the knowledge and management skills you will need to succeed in your future career either within your own creative enterprise or as an employee. The module will begin with a presentation of the total design process which applies equally to the development of new services and products. This will introduce you to the new product development cycle - from first ideas to distribution and sale of product and the place of design and other functions - marketing, finance and production - in this process. There will be a focus on the requirement for innovation and meeting the needs of users by applying appropriate market information. The assignment for this module will provide you with an opportunity to apply the theory to your own area of the creative enterprise and you will also with the support of staff, develop your written and oral communication skills.

There will be a series of seminars which will introduce you to theories of new product development processes and the roles of the different functions in the process. You will be given an assignment brief early in the module which will require you to research product development in an enterprise or industry which is appropriate to your own field and thereby link the learning on this module with your own field of study. You will be supported in your research, analysis of your findings and in writing and presenting your outcomes by tutorials. You will be expected, as part of your research, to make contact and question companies and individuals in your own sector of the creative industries.

Library
Overhead projector
35mm slide projector
Seminar room
Non specialist computing facilities for email, internet access, word processing, data base, spreadsheet and basic presentation will be available through LLRS/TIS facilities and not from within the faculty itself - exception being the Faculty studio based student browsers which support email and internet access.

Bruce,M & Bessant, J. (2002) Design in Business. Strategic Innovation through Design. Prentice Hall ISBN 0273643746
England, E and Finney, A (2002) Managing Multimedia Book 2. Addison- Wesley. ISBN 0-201-72898-0
Hollins,G & B. (1991) Total Design - managing the design process in the service sector. Pitman ISBN 0273033387
Bruce, M & Cooper, R (2001) Creative Product Design A Practical Guide to Requirements Capture Management. Wiley ISBN 0471987204
Trott, P (2002) Innovation Management and New Product Development. FT Publications. ISBN 0273655604