Module Descriptors
FUNDRAISING FOR EVENTS MANAGEMENT
XXEM40004
Key Facts
Faculty of Business, Education and Law
Level 4
15 credits
Contact
Leader:
Email:
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Assessment
  • GROUP PRESENTATION weighted at 40%
  • REPORT weighted at 60%
Module Details
Module Additional Assessment Details
Details - A group presentation (40%) and an individual report (60%) to test all learning outcomes
Module Texts
Botting, N., Norton, M. The Complete Guide to Fundraising. DCR
Bowdin, G. et al (2006) Events Management. 2nd edition. Elsevier
Raj, R., Walters, P. and Rashid, T. (2008) Events Management: An Integrated and Practical Approach. London, SAGE Publications Ltd
Sargeant, A and Jay E (2010) Fundraising Management. Analysis Planning and Practice
Shone, A & Parry, B (2004) Successful Event Management A practical handbook. Second edition. Thomson
Module Resources
Library
Internet
Module Learning Strategies
The learning strategy for this module requires students to commit 150 learning hours (including assessment) Of this there will be 36 hours of class support and 114 hours of independent and self directed study.
Lectures will provide students with a broad overview of the indicative content of the module. Tutorial support activities will include individual and group activities, discussions and case study analysis
24 hours of formal lectures/large group activity
12 hours of tutorials
Module Indicative Content
The purpose of this module is to provide students with an introduction to fundraising and its valuable role in events management. It will include an overview of application forms, a consideration of the development of fundraising practice and its importance to event management. It will also include: The fundraising planning process, marketing research for fundraising, fundraising from individuals, major gift fundraising, community fundraising and corporate fundraising. Critical issues in fundraising