Module Descriptors
CREATIVITY INTO INNOVATION
XXEM40010
Key Facts
Faculty of Business, Education and Law
Level 4
15 credits
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Assessment
- ASSIGNMENT - GROUP weighted at 40%
- ASSIGNMENT weighted at 60%
Module Details
Module Additional Assessment Details
A group assignment 2,000 words
( Tests Learning Outcomes 1 and 2 )
and
An individual assignment 1,000 words.
( Tests Learning Outcome 3 )
( Tests Learning Outcomes 1 and 2 )
and
An individual assignment 1,000 words.
( Tests Learning Outcome 3 )
Module Texts
Proctor, T (1999) Creative Problem Solving for Managers, Routledge. ISBN 0-415-19679-5
Trott, P (2002) Innovation Management and New Product Development, Prentice Hall
ISBN 0-273-63111-X
Trott, P (2002) Innovation Management and New Product Development, Prentice Hall
ISBN 0-273-63111-X
Module Resources
Libraries
The Module website
The Module website
Module Learning Strategies
24 hours formal lecture/large group activity
12 hours tutor led tutorials and workshops
114 hours of directed independent study
It is fundamental to the module design that the best way to demonstrate grasp of the learning outcomes is by practical application of the techniques taught and practiced in workshop classes through the group work and to show a personal engagement with these techniques that will survive well into your post-University career.
12 hours tutor led tutorials and workshops
114 hours of directed independent study
It is fundamental to the module design that the best way to demonstrate grasp of the learning outcomes is by practical application of the techniques taught and practiced in workshop classes through the group work and to show a personal engagement with these techniques that will survive well into your post-University career.
Module Indicative Content
This is a workshop-based module, with an emphasis upon developing an understanding and ability in the fields of ideas generation, creative problem solving, the screening and evaluation of ideas/solutions and the practical management of innovations ( i.e. concept development and testing, project justification launch planning for the introduction of new products, services and processes ).
Much of the content is concerned with the acquisition of skills and the provision of opportunities to practice them via a programme of workshop exercises.
Much of the content is concerned with the acquisition of skills and the provision of opportunities to practice them via a programme of workshop exercises.