Module Descriptors
MARKETING SERVICES
XXEM50013
Key Facts
Faculty of Business, Education and Law
Level 5
15 credits
Contact
Leader:
Email:
Hours of Study
Scheduled Learning and Teaching Activities: 24
Independent Study Hours: 126
Total Learning Hours: 150
Assessment
  • ASSIGNMENT weighted at 100%
Module Details
Module Resources
Business Library
Internet
Email
PC with Office Software
Video
Module Additional Assessment Details
An assignment weighted 100% which assesses all learning outcomes.
Module Indicative Content
Characteristics of marketing in contexts of people, places and services; the extended marketing mix.
Marketing of services as a performance by people in companies.
Developing competitive advantage with/through people, places & performance.
Selecting/applying marketing techniques for these contexts.
Module Texts
Grönroos, C. (2007) Service management and marketing: Customer Management in Service Competition. Third edition. 3nd ed. Chichester: Wiley
Lovelock, C. H. (2007) Services marketing: people, technology, strategy. 6th ed. New Jersey: Prentice Hall.
Lovelock, C.H., Wirtz, J., Chew, P. (2009) Essentials of Services Marketing. Singapore: Prentice Hall
Palmer, A. (2008) Principles of Services Marketing. 5th Edition. Maidenhead McGrawHill
Module Special Admissions Requirements
Must have studied Introductory Marketing
Module Learning Strategies
The learning strategy for this module requires students to commit 150 learning hours (including assessment). Of this, there will be 24 hours of class support and 126 hours of independent and self directed study. Lectures will provide students with a broad overview of the indicative content of the module. Tutorial support activities will include individual and group activities, discussions and case study analysis
12 hours of formal lectures/large group activity
12 hours of tutorials.