Module Descriptors
MARKETING PRINCIPLES
XXEM50078
Key Facts
Faculty of Business, Education and Law
Level 5
15 credits
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Assessment
- EXAMINATION - UNSEEN IN EXAMINATION CONDITIONS weighted at 100%
Module Details
Module Texts
Jobber, D (2007) Principles and Practice of Marketing, 5th edition. McGraw Hill. ISBN 007 7114159
Brassington and Pettitt (2006) Principles of Marketing. Prentice Hall. ISBN 0273 69559-2
Brassington and Pettitt (2006) Principles of Marketing. Prentice Hall. ISBN 0273 69559-2
Module Resources
Libraries
The Module Website
The Module Website
Module Learning Strategies
The learning strategy for the module requires students to commit 150 learning hours (including assessment). Of this, there will be 36 hours of class support and 114 hours of independent and self-directed study.
Learning support material will be provided for the module
Learning support material will be provided for the module
Module Indicative Content
Buyer Behaviour
- Decision making processes
- Buying situations
Key concepts in Marketing
- Marketing philosophies and the business contribution of Marketing
- Segmenting, targeting and positioning
- Product and Service Marketing
- Pricing Policy and the Promotional Mix
- Marketing channels and intermediaries
- The nature and uses of E-Marketing and the New Media
- Decision making processes
- Buying situations
Key concepts in Marketing
- Marketing philosophies and the business contribution of Marketing
- Segmenting, targeting and positioning
- Product and Service Marketing
- Pricing Policy and the Promotional Mix
- Marketing channels and intermediaries
- The nature and uses of E-Marketing and the New Media
Module Additional Assessment Details
An individual 1.5 hour examination at the end of the semester. Assesses All Learning Outcomes.