This module covers different research methodologies. It provides the tools and techniques for completion of the final year investigation. The topics covered are: ideas generation, reviewing and evaluation of literature, research approaches and strategies, access and ethical issues, sampling techniques, secondary data sources, observational and interview research, questionnaire design and development, analysing quantitative and qualitative data and discussion of findings.

An individual skills-based assignment on the practical and theoretical aspects of research methods
1300 Words (Assesses LO 1 and 2) - 80%

Class Test (Assesses LO 3) - 20%

Gill, J.and Johnson, P. (2002) Research Methods for Managers, Sage, ISBN 0761940022
Saunders, M., Lewis, P. and Thornhill, A. (2002), Research methods for business Students, 3rd edition, Financial Times Prentice Hall, ISBN 0273658042

The Library
The module website
The internet

The learning strategy for this module requires you to commit to 150 learning hours (including assessment). The module will incorporate a flexible learning strategy that combine lectures, tutorials, consultation sessions (24 hours of formal lectures/large group activities, 12 hours of tutorials). The remaining hours of independent learning time will focus on self-assessment questions (with model answers), appropriate reading and secondary research. Learning support material will be provided for the module.