Module Descriptors
MARKET PLANNING FOR BUSINESS PROJECTS
XXEM60008
Key Facts
Faculty of Business, Education and Law
Level 6
15 credits
Hours of Study
Scheduled Learning and Teaching Activities: 30
Independent Study Hours: 120
Total Learning Hours: 150
Assessment
- PROJECT PROPOSAL weighted at 100%
Module Details
Module Special Admissions Requirements
Only available for students studying non-business awards
Module Resources
Business Library
Internet
e-mail
PC with Office software
Internet
PC with Office software
Module Learning Strategies
The learning strategy for the module requires students to commit 150 learning hours (including assessment) of this there will be 30 hours of class support and 120 hours of independent and self directed study. Support will also be given by access to Scheduled Tutor Office Hours to support the module.
6 hours of lectures/large group based activity
12 hours of formal lectures
12 hours of tutor led activity - workshops and case study activity
Learning support material will be provided for the module.
6 hours of lectures/large group based activity
12 hours of formal lectures
12 hours of tutor led activity - workshops and case study activity
Learning support material will be provided for the module.
Module Indicative Content
The module investigates the use of Marketing as a tool in planning, developing and delivering special projects and covers
The marketing concept
The marketing-oriented or entrepreneurial organisation
Marketing research approaches and techniques
New product development decisions
Developing, writing and using a marketing plan
The marketing concept
The marketing-oriented or entrepreneurial organisation
Marketing research approaches and techniques
New product development decisions
Developing, writing and using a marketing plan
Module Texts
Recommended -
Crawford, M. and Di Benedetto, A. (2002). New Products Management, 7th edition. McGraw-Hill. ISBN 0-07-115162-1
Supplementary -
Brassington, F. and Pettit, S. (2002). Principles of Marketing. Prentice Hall.
Christensen, C M. (2003). The Innovator's Dilemma. Harper Business. ISBN 0060521996
Trott, P. (2002). Innovation Management and New Product Development, 2nd edition. Prentice Hall. ISBN 0273 655604
Crawford, M. and Di Benedetto, A. (2002). New Products Management, 7th edition. McGraw-Hill. ISBN 0-07-115162-1
Supplementary -
Brassington, F. and Pettit, S. (2002). Principles of Marketing. Prentice Hall.
Christensen, C M. (2003). The Innovator's Dilemma. Harper Business. ISBN 0060521996
Trott, P. (2002). Innovation Management and New Product Development, 2nd edition. Prentice Hall. ISBN 0273 655604
Module Additional Assessment Details
A Business Project Proposal of 2500 words
Assessing all learning outcomes
Assessing all learning outcomes