Module Descriptors
MARKETING SERVICES
XXEM60014
Key Facts
Faculty of Business, Education and Law
Level 6
15 credits
Contact
Leader:
Email:
Hours of Study
Scheduled Learning and Teaching Activities: 30
Independent Study Hours: 120
Total Learning Hours: 150
Assessment
  • ASSIGNMENT weighted at 100%
Module Details
Module Indicative Content
Characteristics of marketing in contexts of people, places and services; the extended marketing mix.
Marketing of services as a performance by people in companies; Marketing of performance as a dimension of services marketing
Developing competitive advantage with/through people, places & performance
Selecting/applying market techniques for these contexts
Module Learning Strategies
The learning strategy for the module requires students to commit 150 learning hours (including assessment). Of this, there will be 30 hours of class support and 120 hours of independent and self-directed study. Support will also be given by access to Scheduled Tutor Office Hours to support the module.

6 hours of lectures/large group based activity
12 hours of formal lectures
12 hours of tutor led activity - workshops and case study activity

The module will draw upon all of the following:-
Tutor-led sessions
Group discussions
Case study analysis
Directed reading
Module Resources
Business Library
Internet
e-mail
PC with Office Software
Module website
Module Texts
Grönroos, C. (2007) Service management and marketing: Customer Management in Service Competition. Third edition. 3nd ed. Chichester: Wiley
Lovelock, C. H. (2007) Services marketing: people, technology, strategy. 6th ed. New Jersey: Prentice Hall.
Lovelock, C.H., Wirtz, J., Chew, P. (2009) Essentials of Services Marketing. Singapore: Prentice Hall
Palmer, A. (2008) Principles of Services Marketing. 5th Edition. Maidenhead McGrawHill
Module Additional Assessment Details
A 2500 word Assignment which assesses all learning outcomes