On both practical and theoretical levels, this module utilises a synoptic, manner in the award - that is, it draws on and assesses the knowledge,
understanding and skills developed in a number of previous modules by requiring these to be combined and applied, as appropriate, to a
specific events context. It will also require the students to use research methodologies to deliver the following; the initial conception, preliminary planning and feasibility study, to the identification of aims, objectives, key research questions, design, monitoring and their individual portfolio
and presentation. Thus, in this module, as part of a group established earlier in the award, the student will organise an event to demonstrate
the use of practical event management tools such as, legal and contractual issues, marketing, public relations, applied technology and
managing the event workforce which have been explored in previous modules. This `live' event-based module will then be evaluated
drawing on more areas such as planning an event, risk assessment of events, event raison d'etre, and event implementation, completion and
review.

The learning strategy for this module requires students to commit 300 learning hours (including running the event) of which 42 hours will
consist of contact time. Guided independent learning and group working are an integral part of the module learning strategy. Lectures
will provide a broad overview of and refresh students on the tools and frameworks needed to run an event. Group workshops and regular
progress meetings will provide students with the opportunity to discuss event planning progress with the teaching team. A further 258
learning hours of independent activities will require students to work in groups to take responsibility for the planning, organisation and
running of the group's event.

University Library, Blackboard, and ejournals & online books

Allen, J (2009) Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences,
Conventions, Incentives and Other Special Events. Canada:Wiley.
Bowdin, G A J, McDonnell, I, Allen, J and O'Toole, W (2010) Events Management. Oxford: Butterworth-Heinemann. 3rd edition
Gilchrist, K (1998) Organising Effective Events. Kingston Upon Thames: Croner.
Moscardo G, Norris A. 2004. Bridging the Academic Practitioner Gap in Conference and Events Management. Journal of Convention&
Event Tourism 6(3): 47-62
Passingham, S (1995) Organising Local Events (2nd edn.) London: The Directory of Social Change.
Shone, A and Parry, B (2010) Successful Event Management.London: Continuum.
Stayte, S and Watt, D C (1998) Events: From Start To Finish. Reading: ILAM.
Van der Wagen, L. White, L. (2010) Events Management for tourism cultural business and sporting events. Frenchs Forest. Pearson

Details: The Group based Presentation: (based on the event) (15%) will assess Learning Outcomes 1, 2 3 & 4. The Event Inspection:
(35%) will assess Learning Outcomes 1,2 & 3 Individual Portfolio & Evaluation (including PDP): (50%) will assess Learning Outcomes 2,3
& 4 N.B. All students will be involved in providing their fellow group members with a short written formative peer assessment of the event
and presentation elements of the project. On receipt of their peer assessment, students will complete a 250 word response explaining
how they intend to address the issues raised by their peers. This will form one element of the portfolio and be assessed by tutors as part of
the portfolio and evaluation assessment.