Levinson, J.C., 1998. Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business. 3rd ed. New York: Houghton Mifflin. ISBN-10: 0395906253

Passman, D., 2000. All You Need to Know About the Music Business. 6th ed. New York: Simon and Schuster. ISBN-10 0684870649

Priestman, C., 2002. Web Radio: Radio Production for Internet Streaming. Woburn: Focal Press. ISBN-10 0240516354

100% Coursework and a group presentation.
Research into the Music Business; how it operates, identifying the traditional methods and the new digital age. (learning outcomes 1 and 2). 20%
Portfolio incorporating a Financial Balance Sheet and presentation (learning outcome 3). 80%

You will learn about the Music Industry and the impact of the digital revolution. You will learn about the various types of organisations within the industry and the related function of each (record company, record label, publishing, distribution, retail outlets).
You will be shown how the advent of technology and innovative artistes/producers has affected and changed the Music Business.
You will be taught copyright, licensing and legal issues related to the Music Industry.
You will consider the steps required to set up a small business to produce and market your music, including a review of the business and interpersonal skills required.
You will learn how to develop budget and breakeven costs for the business and how to prepare suitable accounts.

None.

Multimedia Lecture Theatre F14.
Tutorial facilities.

2 hours per week lecture followed by 1 hour per week tutorial (groups of 20) x 12 weeks
A number of specialist external lectures will be arranged to provide current industry trends.
3 hours student contact per week.