Module Learning Strategies
24 hours of formal lectures/large group activity
12 hours of tutorials
The class contact hours will be devoted to a variety of learning activities and environments including experiencing lecture material, worksheets and exercises, group discussions and presentations, and the use of AVA material such as video recordings. The independent study time will include directed reading and preparation for classes, the use of resources such as `WinEcon' online or via CD-ROM, the use of web sites linked to the recommended texts and other web resources, as well as preparation for assessments.
Module Additional Assessment Details
End of semester one written assignment (1000 words for the essay question plus short answer questions) will assess learning outcomes 1, 2, and 3
Students will be provided with formative feedback via the use of multi-choice tutorial question sheets and other class-based exercises, and will be encouraged to use on-line multi-choice question resources for the same purpose.
Module Indicative Content
With special reference to the `creative industries' (e.g. film, music, technology, software, design) this module will look at basic issues of scarcity, choice, value, and how and why resource allocation is managed in free markets, or in controlled markets, or by government. Money, prices, and markets in both the `formal' and `informal' economies (e.g. entertainment technology and intellectual property rights piracy) will be examined. `Deindustrialisation', the `weightless economy' and the economic significance of the `creative industries' will be analysed. The business organisation and its environment, management, enterprise and risk, finance, technological innovation, and business and competitive structures will be described. Production costs, and the size and the growth of businesses, will be studied. Business management, behaviour, pricing and output strategies, and the need for government regulation of business activity will be discussed.
Module Texts
Griffiths, A. and Wall, S. (2001) Applied Economics, Longmans, 9th. Edn
Sloman, J. & Sutcliffe, M. (2001) Economics for Business, Prentice Hall
`WinEcon' Sloman Edition CD-ROM. (2002) FT/Prentice Hall
Module Resources
Recommended texts, library facilities, university web pages, on-line resources including Sloman's web pages and student support material, software packages like `WinEcon', word processing facilities