Business Library
The module web site

Birley S and Muzyka D, (2003) Mastering Enterprise FT Pitman (ISBN 0273 63031 8)
Wickham P., (1998) Strategic Entrepreneurship, Pitman (ISBN 0273 62713 9)

An individual case based assignment at the end of the teaching block (2500 words) - 100% (Assesses all learning outcomes)

This module looks at the role of entrepreneurship in sustaining and growing successful businesses. There will be a particular emphasis on the entertainment industries and the content will include the following or similar topics;
Contemporary Entrepreneurship:
Defining the nature of entrepreneurship and the entrepreneurial process in modern society
Identifying and exploiting the business opportunity in a modern environment dependent on rapid communication
Establishing success factors for the venture
Assessing the nature of entrepreneurial activity in the entertainment industry
Choosing a direction:
Entrepreneurial vision and mission, what it is and how do you shape and communicate it
Using the business plan as an entrepreneurial tool
Initiation of a new venture:
The strategic window, identifying and analysing the gap, scanning for opportunity, positioning the new venture and sustaining competitiveness
Choice And selection of appropriate financial support
Growth and development:
Analysing and evaluating the dimensions for growth
Examining strategies for growth
Consolidation of the venture and the changing role of the entrepreneur

The learning strategy for the module requires students to commit 150 learning hours (including assessment) of this there will be 30 hours of class support and 120 hours of independent and self directed study. Support will also be given by access to Scheduled Tutor Office Hours to support the module.

6 hours of lectures/large group based activity
12 hours of formal lectures
12 hours of tutor led activity - workshops and case study activity