Module Descriptors
STRATEGIC ENTREPRENEURSHIP
XXSE60054
Key Facts
Digital, Technology, Innovation and Business
Level 6
15 credits
Contact
Leader: Vishwas Maheshwari
Email: V.Maheshwari@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 30
Independent Study Hours: 120
Total Learning Hours: 150
Assessment
- Assignment weighted at 100%
Module Details
Module Texts
Birley S and Muzyka D., (2003) Mastering Enterprise. (Financial Times) Pitman. (ISBN 0273 63031 8)
Wickham P., (1998) Strategic Entrepreneurship. Pitman. (ISBN 0 273 62713 9)
Wickham P., (1998) Strategic Entrepreneurship. Pitman. (ISBN 0 273 62713 9)
Module Resources
Business Library
The module website
The module website
Module Additional Assessment Details
An individual case based assignment at the end of the semester (2,500 words) - 100% (Tests All Learning Outcomes)
Module Indicative Content
Contemporary Entrepreneurship:
- Defining the nature of entrepreneurship and the entrepreneurial process in a modern society
- Identifying and exploiting the business opportunity in a modern dependent on rapid communication
- Establishing success factors for the new venture
Choosing a Direction:
- Entrepreneurial vision and mission, what is it, how do you shape and communicate it development of the strategic venture
. Using the business plan as an entrepreneurial tool
Initiation of a new venture:
- The strategic window, identifying and analysing the gap, scanning for opportunity, positioning the new venture and sustaining
competitiveness
- Appropriate financial support (choice and selection)
Growth and Development;
- Analysing and evaluating the dimensions for growth
- Examining the strategies for growth
- Consolidation of the venture and the changing role of the entrepreneur
- Defining the nature of entrepreneurship and the entrepreneurial process in a modern society
- Identifying and exploiting the business opportunity in a modern dependent on rapid communication
- Establishing success factors for the new venture
Choosing a Direction:
- Entrepreneurial vision and mission, what is it, how do you shape and communicate it development of the strategic venture
. Using the business plan as an entrepreneurial tool
Initiation of a new venture:
- The strategic window, identifying and analysing the gap, scanning for opportunity, positioning the new venture and sustaining
competitiveness
- Appropriate financial support (choice and selection)
Growth and Development;
- Analysing and evaluating the dimensions for growth
- Examining the strategies for growth
- Consolidation of the venture and the changing role of the entrepreneur
Module Learning Strategies
The learning strategy for the module requires students to commit 150 learning hours (including assessment) of this there will be 30 hours of class support and 120 hours of independent and self directed study. Support will also be given by access to Scheduled Tutor Office Hours to support the module.
Learning support material will be provided for the module.
The lecture/tutorial pattern may vary with some activities taking place in medium size group workshops.
12 hours of formal lectures
6 hours of formal lectures/large group activity
12 hours of tutorials
Learning support material will be provided for the module.
The lecture/tutorial pattern may vary with some activities taking place in medium size group workshops.
12 hours of formal lectures
6 hours of formal lectures/large group activity
12 hours of tutorials