Module Additional Assessment Details
A Portfolio weighted at 25% which will assess all Learning Outcomes, to be submitted early in the semester and an Individual Case Assignment weighted at 75% with a Portfolio element, which will assess all Learning Outcomes, to be submitted at the end of the semester.
The individual learning portfolio element is based upon a range of case study exercises, selected from the tutorial activities undertaken. Each of the Portfolio exercises will carry equal marks with approximately 820 words.
The individual case element will either be based on a written case study or a strategy based simulation.
Module Indicative Content
Using strategic tools, models and concepts, analysis of the external environment and internal capabilities of the organisation, including:
- Evaluation of markets and competitive contexts
- Value Chain and resource analysis, including financial analysis
- Stakeholder and leadership assessment
- Cultural aspects - organisational, national and international
Generating and evaluating strategic options, including:
- Competitive, market based and resource based options
- International strategies & methods of strategic development
- Evaluation of strategic options
Implementing and controlling strategy, including:
- The management of change
- Management structures, information systems and controls
Module Learning Strategies
The learning strategy for the module requires students to commit 150 learning hours (including assessment) of this there will be 30 hours of class support and 120 hours of independent and self directed study. Support will also be given by access to Scheduled Tutor Office Hours to support the module.
The lecture/tutorial pattern may vary with some activities taking place in medium size group workshops.
12 hours of formal lectures
6 hours of formal lectures/large group activity
12 hours of tutorials
Module Resources
Libraries
Blackboard VLE
(Pebble Pad)
Module Texts
Johnson, Scholes and Whittington (2008) Exploring Corporate Strategy: Text and Cases. FT Prentice Hall Europe. ISBN 978-0-273-71192
Capon, C (2008) Understanding Strategic Management. FT Prentice Hall. ISBN 0273694987 or ISBN 978-0-273-69498-4