Using strategic tools, models and concepts, analysis of the external environment and internal capabilities of the organisation, including:
- Evaluation of markets and competitive contexts
- Value Chain and resource analysis, including financial analysis
- Stakeholder and leadership assessment
- Cultural aspects - organisational, national and international

Generating and evaluating strategic options, including:
- Competitive, market based and resource based options
- International strategies & methods of strategic development
- Evaluation of strategic options

Implementing and controlling strategy, including:
- The management of change
- Management structures, information systems and controls

1. A formative case study, weighted at 0% but submission of which is compulsory, to be submitted early in the semester.
2. Individual Portfolio, weighted at 25% which will assess all Learning Outcomes.
3. An individual assignment, weighted at 75%, which will assess all Learning Outcomes.

The individual case study elements are based upon a range of case study exercises, selected from the tutorial activities undertaken. Each of the exercises will carry equal marks with approximately 820 words.

The individual assignment will either be based on a written case study or a strategy based simulation.

The learning strategy for the module requires students to commit 150 learning hours (including assessment) of this there will be 30 hours of class support and 120 hours of independent and self directed study. Support will also be given by access to Scheduled Tutor Office Hours to support the module.

The lecture/tutorial pattern may vary with some activities taking place in medium size group workshops.

12 hours of formal lectures
6 hours of formal lectures/large group activity
12 hours of tutorials

Libraries
Blackboard VLE
(Pebble Pad)

Johnson, Scholes and Whittington (2010) Exploring Corporate Strategy: Text and Cases. FT Prentice Hall Europe. ISBN 0273737023 (last checked September 2013)
Capon, C (2008) Understanding Strategic Management. FT Prentice Hall ISBN 0273694987 or ISBN 9780273694984 (last checked September 2013)
Exploring Strategy (2011) Johnson, Scholes and Whittington. (Text with Cases). Ft Prentice Hall