Module Descriptors
INNOVATION MANAGEMENT AND NEW PRODUCT DEVELOPMENT
XXXX46849
Key Facts
Faculty of Business, Education and Law
Level 4
15 credits
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Assessment
- REPORT weighted at 100%
Module Details
Module Learning Strategies
24 hours formal lectures/large group activity
12 hours of tutorial activity
114 hours of directed independent study
The learning strategy for the module requires students to commit 150 learning hours (including assessment) of this there will be 36 hours of class support and 114 hours of independent and self directed study.
Learning support material will be provided for the module.
12 hours of tutorial activity
114 hours of directed independent study
The learning strategy for the module requires students to commit 150 learning hours (including assessment) of this there will be 36 hours of class support and 114 hours of independent and self directed study.
Learning support material will be provided for the module.
Module Additional Assessment Details
Individual report 1,500 words (Tests All Learning Outcomes)
Module Indicative Content
Overview
The subject of innovation is at the forefront of economic and political debate about how to improve the competitiveness of firms. The reason for this is that research continues to show that innovative firms outperform their competitors. The module therefore addresses such fundamental questions as :
How firms can best transform existing technology into successful new products
What organisational structures and systems are appropriate for innovation and new product development
Reasons for new product success and failure
How the firm can use knowledge and creativity to develop successful new products
Specific topics may include:
Managing innovation within firms
Opportunity identification and selection
Concept generation, development and testing
Concept/project evaluation
Special issues in development/team structures and management
Product use testing
Managing Intellectual property
The role and design of market research
Launch planning
Launch implementation and management
The subject of innovation is at the forefront of economic and political debate about how to improve the competitiveness of firms. The reason for this is that research continues to show that innovative firms outperform their competitors. The module therefore addresses such fundamental questions as :
How firms can best transform existing technology into successful new products
What organisational structures and systems are appropriate for innovation and new product development
Reasons for new product success and failure
How the firm can use knowledge and creativity to develop successful new products
Specific topics may include:
Managing innovation within firms
Opportunity identification and selection
Concept generation, development and testing
Concept/project evaluation
Special issues in development/team structures and management
Product use testing
Managing Intellectual property
The role and design of market research
Launch planning
Launch implementation and management
Module Texts
Cooper R.G. (2000) Winning at New Products, Perseus Books, ISBN 0-201-56381-9
Crawford and Di Benedetto (2003) New Products Management, McGraw-Hill , ISBN 0-07-115162-1
Trott P (2002) Innovation Management and New Product Development, Prentice Hall, ISBN 0273 655604,
Crawford and Di Benedetto (2003) New Products Management, McGraw-Hill , ISBN 0-07-115162-1
Trott P (2002) Innovation Management and New Product Development, Prentice Hall, ISBN 0273 655604,
Module Resources
Business Library
Internet
e-mail
PC with Office software
Internet
PC with Office software