Module Descriptors
VISUAL COMMUNICATION 1
XXXX46865
Key Facts
Faculty of Arts and Creative Technologies
Level 4
20 credits
Hours of Study
Scheduled Learning and Teaching Activities:
Independent Study Hours:
Total Learning Hours: 160
Assessment
- CWK - A&D weighted at 100%
Module Details
Module Learning Outcome
A The capacity to research, analyse and evaluate communication problems (Research).
B A practical understanding of the fundamental issues concerning ideas generation (Creative synthesis)
C The development of manipulative skills and of aesthetic judgement (Visual analysis)
D An understanding of current methods of print production (Contextualisation,)
The content in brackets relates to the 10 learning outcomes for art and design outlined in the Programme Handbook.
B A practical understanding of the fundamental issues concerning ideas generation (Creative synthesis)
C The development of manipulative skills and of aesthetic judgement (Visual analysis)
D An understanding of current methods of print production (Contextualisation,)
The content in brackets relates to the 10 learning outcomes for art and design outlined in the Programme Handbook.
Module Indicative Content
This module provides you with an introduction to the generation of ideas in the context of visual problem solving. It deals with the practical issues of image making in the broad field of visual communication. You will learn to research and analyse communication problems and to develop methods of thinking which will allow you to produce innovative solutions. It will deal with the various stages of design methodology and their inter-relationship. This module will also provide an introduction to current methods of print production.
Module Assessment
A CWK - A&D weighted at 100%.
Module Learning Strategies
Your learning will be achieved through project work, which will integrate practical and theoretical aspects of visual communication.
There will be seminars discussing aspects of visual communication, followed by group tutorials and
crits to present your ideas.
There will also be visits to various print houses to experience print production in a commercial context.
Normally 1.5 staff hours per student per 10 credit module
There will be seminars discussing aspects of visual communication, followed by group tutorials and
crits to present your ideas.
There will also be visits to various print houses to experience print production in a commercial context.
Normally 1.5 staff hours per student per 10 credit module
Module Additional Assessment Details
Evidence provided by the project work which you submit. This will comprise finished visuals, together
with notebooks and layout pads showing research and developmental work. This assessment will be
based on: Your knowledge and understanding of the generation of ideas in communication design. [B]
You must be able to analyse a design problem and produce a satisfactory solution that responds to the
requirements of the brief. [A, C]
Your solutions must be well produced and must demonstrate developing aesthetic judgement. [C)
A demonstration of your understanding of print production processes. [D]
To achieve a pass (Grade 4 or above) you must be able to analyse a design problem and apply a sound methodology to produce a solution that responds to the requirements of the brief and print production.
To achieve the highest grades (Grade 13 or above) your work should reveal a high level of understanding and thinking. You must show that you are able to develop ideas in an innovative and exciting way to achieve your communication objectives.
(For an explanation of how your work will be judged please refer to the general learning outcomes statements for this level in the Programme Handbook)
with notebooks and layout pads showing research and developmental work. This assessment will be
based on: Your knowledge and understanding of the generation of ideas in communication design. [B]
You must be able to analyse a design problem and produce a satisfactory solution that responds to the
requirements of the brief. [A, C]
Your solutions must be well produced and must demonstrate developing aesthetic judgement. [C)
A demonstration of your understanding of print production processes. [D]
To achieve a pass (Grade 4 or above) you must be able to analyse a design problem and apply a sound methodology to produce a solution that responds to the requirements of the brief and print production.
To achieve the highest grades (Grade 13 or above) your work should reveal a high level of understanding and thinking. You must show that you are able to develop ideas in an innovative and exciting way to achieve your communication objectives.
(For an explanation of how your work will be judged please refer to the general learning outcomes statements for this level in the Programme Handbook)
Module Texts
Arnheim, R (1990) Visual Thinking, Faber ISBN 05710217150
Woods, G (1986) Drawing, Greenwood ISBN 0946824029
De Bono, E (1991) The Use of Lateral Thinking, Penguin ISBN 0140214461
Students are expected to take advantage of the extensive library facilities available within the University; keeping abreast of current developments through appropriate periodicals and being aware of the work of major practitioners in their subject.
Woods, G (1986) Drawing, Greenwood ISBN 0946824029
De Bono, E (1991) The Use of Lateral Thinking, Penguin ISBN 0140214461
Students are expected to take advantage of the extensive library facilities available within the University; keeping abreast of current developments through appropriate periodicals and being aware of the work of major practitioners in their subject.
Module Resources
Studio workspace, and seminar room with 35 mm slide projector and facilities for video presentation.
There are no Skills Modulettes assigned to this module
There are no Skills Modulettes assigned to this module