Module Descriptors
COMPETING IN BUSINESS
XXXX46891
Key Facts
Faculty of Business, Education and Law
Level 4
15 credits
Contact
Leader:
Email:
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Assessment
  • ASSIGNMENT weighted at 100%
Module Details
Module Additional Assessment Details
2,500 word assignment (100%) (Tests All Learning Outcomes)
Module Indicative Content
Strategic and Market evaluation and positioning as a source of competitive advantage/parity
Resources as a source of advantage/parity
The concept of above average profitability and conditions required for above average profitability
Resource imitability and tacit knowledge - learning organisations
The dynamics of advantage: maintaining advantage in different environments
Collusion collaboration co-operation: introduction to game theory
Changing the rules of the game. The impact of innovation
Module Learning Strategies
36 hours of formal lectures/large group activity, tutor lead tutorials and workshops (case-study based), and student led activity
114 hours of directed independent study

The lecture / tutorial pattern may vary with some activities taking place in medium sized workshop groups.

There will be formative feedback (which will typically include multiple choice, quizzes, business simulations and cases) to monitor progress during the module, in addition to the summative assessments (individual assignment and exam)
Module Resources
Internet
Libraries
The Module website
Module Texts
Dixit & Nalebuff Thinking Strategically (1996) (W.W Norton ISBN 0-393-3103503)
Grant R.M Contempory Strategic Analysis.(2002). (Blackwell. ISBN 0-631-23136-6)
Hamal & Prahalad. Competing for the Future (1994)
(Havard Business School Press ISBN 0-87584-716-1)
Porter M.E Competitive Advantage (1985) Free Press ISBN 0-020925090-0