Module Descriptors
ENTERPRISE FOR NON-BUSINESS LEARNERS
XXXX46903
Key Facts
Faculty of Business, Education and Law
Level 4
15 credits
Hours of Study
Scheduled Learning and Teaching Activities: 0
Independent Study Hours: 150
Total Learning Hours: 150
Assessment
- REPORT weighted at 100%
Module Details
Module Additional Assessment Details
An individual report (1500 words) summarising and reflecting on the contents of the module 'Learning diary'.
Assesses all learning outcomes
Assesses all learning outcomes
Module Resources
Registered for access to Blackboard.
Library resources.
Internet
Library resources.
Internet
Module Learning Strategies
This is a 100% virtual learning environment. You can therefore expect to utilise web based learning, using a virtual learning environment to facilitate independent learning.
The delivery is sub divided into knowledge content elements and associated problem based tasks forming 24 x 0.75 hour sessions incorporating virtual learner information, and 24 x 0.75 hour sessions preparing problem-based tasks. The remaining 114 hours is used for self-tuition through available resources.
Module Support will be provided by access to scheduled tutor office hours.
The delivery is sub divided into knowledge content elements and associated problem based tasks forming 24 x 0.75 hour sessions incorporating virtual learner information, and 24 x 0.75 hour sessions preparing problem-based tasks. The remaining 114 hours is used for self-tuition through available resources.
Module Support will be provided by access to scheduled tutor office hours.
Module Indicative Content
The module covers:-
The key factors in entrepreneurial activity. The role entrepreneurs play in a competitive market and the role of government / policy makers in the creation of an enterprise economy.
The impact of company culture on enterprise. Team working within companies and the effect on individual behaviour.
The relationship of attitudes, values and beliefs to innovation. Managing change. Key factors in innovation success.
The New Product Development process and reasons for high failure rates.
The key factors in entrepreneurial activity. The role entrepreneurs play in a competitive market and the role of government / policy makers in the creation of an enterprise economy.
The impact of company culture on enterprise. Team working within companies and the effect on individual behaviour.
The relationship of attitudes, values and beliefs to innovation. Managing change. Key factors in innovation success.
The New Product Development process and reasons for high failure rates.
Module Texts
Drucker P. (1999). Innovation and Entrepreneurship. Butterworth. ISBN 0-7506-1908-2.
Handy C. (1999). The New Alchemists. Hutchinson. ISBN 0-09-180215-6.
Handy C. (1999). The New Alchemists. Hutchinson. ISBN 0-09-180215-6.