Module Descriptors
BUSINESS AND ORGANISATIONAL ENVIRONMENT 1
XXXX47028
Key Facts
Faculty of Business, Education and Law
Level 4
15 credits
Contact
Leader:
Email:
Hours of Study
Scheduled Learning and Teaching Activities: 24
Independent Study Hours: 126
Total Learning Hours: 150
Assessment
  • ASSIGNMENT weighted at 80%
  • REFLECTIVE LOG weighted at 20%
Module Details
Module Indicative Content
The external business environment and the internal organisational environment and how it affects decision-making in different functional details.

Social and sociological aspects: introduction to global culture, markets and customers; macro level changes in trends, tastes and major consumer shifts; demographics; 24-7 economy; Internet

Economic aspects: scarcity, opportunity costs, economic systems (introduction); demand, supply, elasticity; market failure, government failure; solutions and business opportunities.
Module Additional Assessment Details
Details:- The 80% Assignment (1500 words) will assess Learning Outcomes 1 and 2.
The 20% Reflective Journal, relating learning and the development of skills, will assess Learning Outcome 3
Module Learning Strategies
The learning strategy for the module requires students to commit 150 learning hours (including assessment). Of this there will be 36 hours of class support and 126 hours of self-directed study. The contact hours will differ for part-time students as they have work-related experience. Learning support material will be provided for the module. The module will draw upon all of the following:
- Tutor led discussions
- Group discussions
- Case study analysis
- Directed reading

A variety of learning styles (auditory, visual and kinaesthetic) will be catered for during classes and within the formative assessment.

The summative assessment will be an assignment given out towards the end of the module where students can demonstrate knowledge of the crucial topics, and apply them to an area of their own interest. This area of interest will be guided to ensure that the knowledge gained can be usefully utilised.
Module Texts
Mankiw N. & Taylor P. (2006) Economics, Thomson. (ISBN 978-1-84480-133-6)
Sloman J. (2006) Economics 6th Edition, Prentice Hall. (ISBN 0 273-70512-1)
Worthington I & Britton C. (2006) The Business Environment 5th Edition, Prentice Hall. (ISBN 0-271-70424-9)
Module Resources
Staffordshire University electronic resources and off-campus library facilities
On-line databases
TV/Video
The Module website
Other websites, including:
http://www.staffs.ac.uk/schools/business/ramsay/environment/
http://www.staffs.ac.uk/keyskills