The learning strategy for the module requires students to commit 300 learning hours, of this there will be 75 hours of class support and 225 hours of independent and self directed study.

Lectures/ lab work/ Presentations /Tutorial
Student managed learning/ directed learning

Apart from the lecture each week, various other methods as mentioned above will be used as learning strategies.
There will be laboratory and tutorial sessions, students will be required to discuss and present various topics of the module in the class. Students will be required to apply theoretical knowledge in practical contexts.
Students are expected to be able to structure their own work and to work relatively independently under the guidance of the module teaching staff.

You will need access to these resources:

The VLE (NETED)
The Internet
Hardware laboratory
Appropriate Software
Word Processing software for use in the coursework
Printed and electronic journals.
Computer system and other devices¿ manuals

Geczy, A and Karaminas, V. (2012) Fashion and Art
Moore, G. (2012)Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication
Mackrell, A. (2005) Art and Fashion: The Impact of Art on Fashion and Fashion on Art
Ellinwood, J. G. (2010) Fashion by Design
Amaden-Crawford, C. (2012)The Art of Fashion Draping
Armstrong, H. J. (2009) Patternmaking for Fashion Design
Flusser, A. (2002) Dressing the Man: Mastering the Art of Permanent Fashion
Fashion Design Course: Accessories: Design Practice and Processes for Schaffer, J. and Saunders, S. (2012) Creating Hats, Bags, Shoes, and Other Fashion...
Hameide, K. K. (2011) Fashion Branding Unraveled
The Business of Fashion: Designing, Manufacturing and Marketing Burns, L.D., Mullet, K.K. and Bryant, N. O. (2011)
Dunne, P.M., Lusch, R.F. and Carver , J.R.(2010) Retailing

This module covers the techniques and methods used to communicate about fashion products. To do this it will place in context the historical, modern and contemporary of the development and sophistication of fashion marketing and promotion.
You will use a range of skills and techniques to demonstrate and evaluate the most effective ways to understand the potential audience and how best to test this response. The analysis of these responses will develop your ability to reflect on the issues raised and prepare alternatives to overcome them.
You will practice your ability to communicate your ideas effectively.

Prepare your 500 word synopsis of your design idea as a blog and presentation (25%)

Using your synopsis create a portfolio in the format of your choice for your vision and a presentation to sell the concept (50%)

Reflect on the feedback received in relation to how your portfolio and presentation realised the stated vision (25%)

To pass this module student must obtain 40% marks. Re-assessment is capped at 40%